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Itemize Boosts Finance Automation with AWS Marketplace Launch

In a significant development for the finance automation sector, Itemize has teamed up with Labra to introduce its AI-driven solutions on the AWS Marketplace. This new listing, which marks a crucial step for the adoption of finance technology in institutional settings, enables financial entities to procure Itemize’s innovative offerings with enhanced efficiency and convenience.

Partnership Overview

On December 16, 2025, Itemize, a leader in AI-powered finance automation, confirmed its partnership with Labra, launching its solutions on AWS Marketplace. The initial product in the lineup is the Itemize Wholesale Lockbox Automation, aimed at empowering banks and processors to optimize their financial operations. Future products, including Itemize Accounts Payable and Itemize Digital Mailroom, will also be available soon, expanding the suite of automated solutions for financial institutions.

Steve Markle, Chief Operating Officer at Itemize, expressed enthusiasm about this opportunity, stating, “Our customers desire a swift time-to-value and minimal friction in procurement.” By utilizing Labra’s expertise, Itemize is simplifying the purchasing process for financial organizations, making it easier for them to deploy and scale AI-based automation while building on their existing commitments with AWS.

Enhanced Automation Capabilities

Itemize’s Wholesale Lockbox Automation exemplifies the power of AI in financial operations. This solution leverages line-item AI technology to accurately capture and classify remittance data. Consequently, it not only accelerates cash posting but also minimizes exceptions and reduces operational costs for banks. The automation of these processes is expected to bring significant efficiencies to financial environments that often handle large transaction volumes.

As noted by Sridhar Adusumilli, CEO and Co-Founder of Labra, this partnership illustrates how Independent Software Vendors (ISVs) can utilize AWS Marketplace to foster quicker enterprise adoption. The collaboration aims to bolster Itemize’s market presence and co-sell strategies on AWS, thereby offering financial teams diverse options for embracing next-generation automation solutions.

Benefits for Financial Institutions

For banks and financial institutions, the integration of Itemize solutions through AWS Marketplace presents numerous advantages:
1. Streamlined Procurement: The listing allows financial entities to purchase Itemize products easily, expediting onboarding processes.
2. Lower Operating Costs: By automating manual work, institutions can focus on value-generating activities, reducing operational overheads.
3. Improved Accuracy: The AI technology embedded in Itemize solutions enhances data accuracy and compliance, which is vital in a heavily-regulated industry.
4. Flexible Deployment: Organizations can leverage their existing AWS infrastructure, making it easier to scale operations as needed.

Future Outlook

The Itemize and Labra partnership signifies a promising direction for finance automation, showing a trend where cloud technology is increasingly integrated into traditional financial workflows. As the financial sector evolves, solutions like Itemize's will play a pivotal role in shaping the future of operations.

For those interested in exploring the Itemize offerings, they can be found on the AWS Marketplace.

About Itemize

Itemize specializes in AI-powered finance automation, catering to banks and financial institutions by digitizing and optimizing transaction-heavy operations. The company’s platform is designed to enhance accuracy and streamline workflows, driving efficiency and increased cash flow in high-volume settings. More information can be found at www.itemize.com.

About Labra

Labra stands out as a Cloud Go-To-Market platform, assisting software firms in accelerating revenue through marketplaces like AWS. By offering tools and expertise, Labra aims to simplify the cloud procurement processes and open new growth channels for partners. Visit www.labra.io for further details.