Next-Generation BI Tool 'Codatum' Implemented by 10X for Autonomous Data Analysis

Transforming Data Analysis in Retail with Codatum

In an exciting development in the world of data analytics, 10X, a company dedicated to innovating the retail sector, has adopted Codatum, a next-generation BI (Business Intelligence) tool developed by CODATUM. This integration aims to create an autonomous analytical environment throughout the organization, reflecting 10X's commitment to enhancing customer experience and adapting to evolving workstyles.

About 10X

Located in Tokyo, 10X focuses on solving significant challenges within the expansive retail market. Guided by the principle of 'Solving one person's problem from a vast marketplace,' 10X emphasizes the importance of digital transformation (DX). Their DX platform, Stailer, targets the retail sector, envisioning an optimized future for supermarkets and addressing various challenges faced by this industry through technological solutions.

The Journey to Adoption

Before turning to Codatum, 10X relied on another BI tool. However, a significant hurdle emerged: the learning curve was steep for the business department members, leading to inadequate data utilization. Aiming to surmount this challenge, 10X began exploring BI tools that would empower users to conduct analyses using SQL. Following internal trials, Codatum was rolled out across the organization. This solution is anticipated to streamline the analytical process, enabling business department members to independently analyze secure customer data while refining data models with dbt (data build tool).

A Word from Hirotaka Ueno, Data Analyst & Analytics Engineer at 10X

Hirotaka Ueno commented on the substantial changes brought about by adopting Codatum. The transition from a centralized governance approach to one where product managers and BizDev teams can conduct self-analyses marks a critical shift. Not only has team autonomy in analysis increased, but operational workloads have also decreased, leading to the successful balance of governance and independence.

Looking ahead, Ueno expressed aspirations to extend this enhanced analytical environment to partner retailers, facilitating self-sufficient planning and strategy iterations (PDCA). He noted the importance of bolstering audit log capabilities and accommodating API-driven configuration management, to jointly build a robust and scalable operational framework.

Introducing Codatum: The Future of Business Intelligence

Codatum is designed to empower teams by combining AI and Notebook functionality into a user-friendly BI tool. It enables users, regardless of technical expertise, to conduct sophisticated analyses quickly and share results seamlessly. The platform offers an all-in-one data workspace, fostering intuitive navigation and management of SQL query results.

Users can use natural language queries with AI for advanced, flexible analyses and benefit from powerful visualization features and adaptable permission settings. Codatum ultimately strives to transform data into a strategic asset for businesses.

Explore Codatum:

Pricing Plans

Codatum offers trial options for full functionality for one month as well as a free plan. For more details, visit the Pricing Page.

About CODATUM

Founded in October 2023 and based in Tokyo, CODATUM emerged from the parent company Plaid, which provides the CX platform 'KARTE' series. Focusing on maximizing the potential and speed of software and data, CODATUM aims to develop data analytics software that empowers businesses to leverage data effectively. With a user-friendly interface and high extensibility, they facilitate rapid and precise decision-making based on data.