#Japan #Tokyo #New Balance #ABC-MART #NCT WISH

New Balance Ramps Up Summer Vibes with NCT WISH

This summer, New Balance is set to make waves in the fashion scene with the release of the 'SUMMER Tee,' designed in collaboration with the immensely popular K-pop group, NCT WISH. ABC-MART recently revealed a stunning series of visuals and a special promotional video showcasing the six charming members in vibrant summer attire that embodies freshness and excitement.

Exciting Visuals Just Launched

Under the theme 'DIVE INTO SUMMER,' the newly released visuals highlight the unique charm of each member wearing the 'SUMMER Tee' collection. The campaign captivates with various group shots, pairings, and individual looks—providing a wealth of appealing options for fans. The behind-the-scenes making-of video further enhances this attraction, featuring members engaging in playful basketball games, enjoying fireworks, and enjoying candid exchanges amidst a relaxed atmosphere, making it a must-see for fans.

Special Promotions for Fans

In celebration of this launch, ABC-MART, along with ABC-MART GRAND STAGE stores and their official online store, is hosting a novelty campaign. Customers who purchase select items from the collection, excluding sale products, will receive an original, business card-sized sticker as a gift on a first-come, first-served basis. Additionally, there’s an exciting opportunity to win a signed photo (Cheki) of NCT WISH members via an application lottery, where three lucky winners will be selected.

Campaign Details:

• - Promo: Original Stickers (for online and in-store purchases)
• - Eligible Products: New Balance short-sleeve T-shirts
• - Period: From May 29, 2025
• - Participating Stores: Selected ABC-MART and ABC-MART GRAND STAGE locations, along with their official online store.

Note: The novelty campaign may end without prior notice once supplies run out. Only one sticker will be given per eligible item. Returns must include the novelty item as it will not be accepted separately.

Exclusive Pop-Up Event

Adding to the excitement, limited stores will be featuring a special pop-up display for the 'SUMMER Tee' with unique wrapping to elevate the shopping experience. This pop-up will be held at key locations such as ABC-MART GRAND STAGE in Tokyo, Yokohama, and Kyoto, showcasing the vibrant collaboration between NCT WISH and New Balance.

Product Line-Up

The 'SUMMER Tee' collection boasts a variety of styles:

• - SION: M Fan Starter Pack Tee (TRY) - ¥5,940
• - SAKUYA: M Hitter Tee (WT) - ¥5,940
• - YUSHI: M Lobster Boat Tee (WT) - ¥4,950
• - JAEHEE: M Pennant Tee (DKJ) - ¥4,950
• - RYO: M Tennis Cartoon Tee (PRC) - ¥5,940
• - RIKU: M NB Stacked Logo Tee (BK) - ¥3,960

Insights from NCT WISH Members

During a recent interview, the NCT WISH members expressed their excitement about collaborating with ABC-MART, reflecting on their experiences as trainees. They also shared their favorite elements of the T-shirts:

• - RYO mentioned feeling a nostalgic connection as he used to purchase shoes there.
• - YUSHI highlighted the refreshing feel of the shirts and encouraged fans to enjoy the experience.
• - SAKUYA and others mentioned their preferences for styles that are both oversized and comfortable, indicating how important fabric quality and fit are.

Looking forward, members expressed hopes for an exciting summer filled with activities and bonding events, inviting fans to explore and wear matching NCT WISH products at festivals.

NCT WISH Profile

NCT WISH, the youngest team under the NCT branding, showcases youthful energy with an average age of 18.3 years. They rapidly gained attention in the K-POP scene, with their debut release on October 8, 2023, and a standout performance during their world debut at SMTOWN LIVE. As they progress on their promotional tour, their trajectory promises even greater things ahead.

About ABC-MART

Founded in 1985, ABC-MART has grown into a leading retail enterprise specializing in footwear and apparel. With over 1,000 locations in Japan and international branches in South Korea, Taiwan, the U.S., and Vietnam, ABC-MART is committed to delivering quality products to its customers at accessible prices.

Customer Service

Contact: 0120-936-610 (Available Monday-Thursday 10:00-17:00).

Experience summer like never before with New Balance’s 'SUMMER Tee,' endorsed by NCT WISH!