#Indonesia #electric vehicles #Jakarta #Chery Group #LEPAS

LEPAS Unveils Its First Global Showroom in Indonesia

On January 19, 2026, LEPAS, the innovative electric vehicle (NEV) brand of Chery Group, officially launched its inaugural showroom in Jakarta, Indonesia. This event marks a significant milestone in LEPAS's expansion into the global electric vehicle market. Over a hundred attendees, including representatives from the Indonesian government, media, influencers, and dealers, gathered to witness this groundbreaking achievement.

During the grand opening event, key figures from the Indonesian government, executives from LEPAS Indonesia, and the newly crowned Miss Universe Indonesia 2025 participated in the ceremonial ribbon-cutting, symbolizing the launch of LEPAS's first showroom worldwide. The showroom prominently features the flagship model, the LEPAS L8, which captivates visitors with its blend of cutting-edge technology and elegant design. Adding to the experience, AiMOGA, the intelligent robot host of the showroom, provided visitors with insightful guidance and an immersive experience throughout their visit. Influencers remarked on the futuristic feel of the showroom, praising the seamless integration of technology with stylish aesthetics.

As part of the event's activities, LEPAS introduced the Moment Capsule, commemorating its commitment to long-term innovation, quality, and sustainability. For LEPAS, the showroom's opening not only signifies the launch of its first physical space but also the successful establishment of a comprehensive brand operating system in the international market. Zeng Shuo, President and CEO of LEPAS Indonesia, stated, "The presence of the MAS Kelapa Gading showroom underscores LEPAS's dedication to sustainable brand development through a strong network, quality service, and a compelling brand experience."

Since debuting as an independent brand in April 2025, LEPAS has made remarkable strides on the global stage. Its international debut occurred at the GIIAS (Gaikindo Indonesia International Auto Show), followed by a successful premiere at the Salone dell'Auto di Torino in Italy. The company has also signed distributor agreements in the United Arab Emirates and Kuwait, as well as celebrated the brand launch and dealership agreements in South Africa.

The inauguration of the first global showroom solidifies LEPAS's positioning and objectives in the international market. This milestone is not just a testament to the brand's philosophy of promoting an elegant lifestyle but also a pivotal moment in establishing LEPAS as a leader in the next-generation electric vehicle market. Looking ahead, LEPAS is committed to continued deep integration of technological innovation, design aesthetics, and stylish driving, promising users worldwide an unprecedented mobility experience alongside a sophisticated lifestyle.