#Japan #Shizuoka #Tokyo Soir #Form Forma #Santomoon

New Formal Concept Store 'form forma' Launching in Shizuoka

Tokyo Soir, a leading company in women's formal wear, will unveil its latest concept shop, 'form forma,' at Santomoon Kakita River on October 24, 2025. This new venture is designed to cater to the growing demand for personalized formal attire as traditional ceremonies evolve to reflect individual styles.

Understanding the Evolving Needs

Over recent years, the landscape of ceremonial attire, particularly for weddings and funerals, has become increasingly varied. Today, more people seek to express their individuality through formal wear, making it essential for retailers to adapt. 'form forma' aims to fulfill this need by delivering an accessible and enjoyable experience to customers looking for formal pieces. The shop's concept revolves around making formalwear fun and tailored to individual preferences, providing a unique selection of products complemented by the extensive knowledge of staff members trained in etiquette and customer service.

Founded 56 years ago, Tokyo Soir is committed to high-quality craftsmanship in women's formal wear, playing a significant role in supporting Japan's ceremonial culture. The new store will cater to local customs and lifestyles, offering a comprehensive range of formal clothing for all occasions involving significant milestones in life.

The Santomoon Kakita River Mall

Santomoon Kakita River is one of the largest shopping malls in the eastern Shizuoka area, encompassing over 100,000 square meters with three main components: the Main Building, Annex, and Oasis. Notably, this area currently lacks any dedicated stores that cater specifically to formal occasions. Therefore, 'form forma' will uniquely position itself to meet the needs of the local community by providing a comfortable shopping environment where customers can select formalwear for their important days.

The opening of 'form forma' represents a new step towards cultivating a formal culture deeply rooted in the community. This initiative not only reflects Tokyo Soir's commitment to formal wear but also aims to enhance the shopping landscape within the region.

Special Opening Promotions

To celebrate the store's grand opening, customers can enjoy special discounts starting from October 24 to November 3, including 20% off on black formal wear and 10-50% off on other products, although some items will be excluded from the promotion.

Product Offerings

Color Formal Wear

The store will feature a range of color formal options, perfect for autumn weddings with a refreshing look. Dresses in trendy colors like brown and burgundy will be available, made from airy materials that ensure comfort. 'form forma' is particularly noted for its collection of mother-of-the-bride dresses, offering lightweight designs that customers can wear beyond the wedding day.

Black Formal Wear

'form forma' will also provide a selection of black formal wear suitable for transitional weather. With breathable fabrics and easy-care options, these pieces emphasize sophistication while aligning with contemporary styles. Their collection will include classic black formal attire as well as trendy variations fit for various ceremonies, ensuring that principles of tradition coexist with modern values.

Connect with Us

To learn more about 'form forma' and shop our products online, visit our website. You can also follow us on Instagram @formforma_official for the latest updates and styles.

In essence, 'form forma' stands as a beacon of innovation in formal wear, dedicated to youthful spirits and graceful elegance alike, redefining how we perceive ceremonial attire in a contemporary context.