TILT Story Appoints Joel Cessna as Chief Growth Officer to Enhance Healthcare Marketing

Health system marketers are increasingly advocating for fewer partners who can deliver a broader array of services. Cessna's past experience in understanding the needs of healthcare leaders equips him to effectively meet these demands. Notably, he has previously collaborated closely with senior marketers, a testament to his capabilities in this field.

Joanne Thornton, CEO of TILT Story, emphasized the significance of Cessna's appointment. She noted, "Joel has spent his career listening to what those leaders need and connecting them to the right solutions." The synergy of Cessna’s insights into the healthcare marketing landscape and TILT Story's innovative platform aims to foster deeper client relationships and superior marketing outcomes.

Vision for Future Growth

As Chief Growth Officer, Cessna will not only focus on enhancing existing partnerships but will also concentrate on building a dedicated client development team. This initiative is essential for scaling efforts in response to evolving client needs and ensuring that TILT Story stays ahead of the curve in the healthcare marketing arena.

Cessna himself recognizes the unique position TILT Story occupies within the industry: "TILT Story has put together something the healthcare marketing industry doesn't have enough of–real creative and brand strength sitting alongside CRM, data, and automation that prove results," he stated. As marketers face the challenge of showcasing measurable impacts with leaner teams, the integration of creativity with data-driven strategies will be crucial.

Educational Background

Cessna's educational foundation is equally impressive. He holds a bachelor's degree in management from The College of St. Scholastica, alongside master's degrees in management and project management from Saint Mary's University of Minnesota. His academic and professional journeys converge to make him an asset in his new role.

About TILT Story and LionShare

TILT Story is dedicated to transforming health moments into business momentum through unconventional thinking and innovative healthcare marketing strategies. By leveraging strategic consulting with cutting-edge creative and marketing technologies, TILT Story aims to catalyze growth in the healthcare sector.

LionShare, founded in 1995 and based in Kansas City, specializes in healthcare-exclusive CRM and marketing automation. Its DIATA® platform is designed to foster measurable relationships between healthcare organizations and their audiences, further solidifying the combined strengths of TILT Story's capabilities.

In summary, the future looks promising for TILT Story under Joel Cessna's leadership. As the landscape of healthcare marketing evolves, the integration of innovative technology with seasoned expertise will be pivotal in driving success for clients in this sector.