Exciting Spring Fair 'SCRAMBLE SPRING 2026' Launching This February in Shibuya

Shibuya Scramble Square, a vibrant hub in the heart of Tokyo, will host an engaging spring fair titled "SCRAMBLE SPRING 2026" from February 26th to March 22nd. This year's theme is "一春、一旬、わたし" (One Spring, One Moment, Me), celebrating the arrival of the colorful spring season after a long winter.

The fair's key visual features model Jasmine Rose, showcasing various spring looks that capture the spirit of renewal and creativity. Visitors are invited to immerse themselves in the unique atmosphere of spring at this iconic location.

Exciting Promotions and Campaigns

As part of the festivities, Shibuya Scramble Square will run several exciting promotions:

1. Original Scarf Giveaway: Shoppers who spend 20,000 yen (tax included) or more from March 20th to March 22nd can receive an exclusive scarf that reflects the essence of the fair. This luxurious silk scarf can elevate any spring outfit, but be aware that supplies are limited, with only 300 scarves available each day!

2. SCRAMBLE MUSIC SHOW: On March 21st, a lively music event themed "Journey to Anywhere" will unfold, expressing the journey of discovering a new self through music. Special appearances include live performances and DJ sets, along with a unique pop-up tea menu from the renowned Smith Teamaker.

3. New Cafe Opening: Also featuring is the new café, ROKUMEI COFFEE CO., which will open on March 5th. To celebrate its launch, a special giveaway for a mini bouquet and coffee drip bags will occur for customers spending 10,000 yen or more at participating stores on February 28th and March 1st.

4. Spring Coupons: From March 12th to March 22nd, shoppers can enjoy a 3,000 yen discount coupon for purchases of 30,000 yen or more when using the Shibuya Scramble Square app for payments.

5. Special Store Events: Various stores within the complex will host their own spring-themed initiatives, such as novelty giveaways and new product releases. This includes personalized gifts and offers to make the shopping experience truly enjoyable and memorable.

6. Spring Pop-Up Stores: Additionally, shoppers can discover a range of limited-time pop-up stores featuring seasonal products that reflect the beauty of spring.

Celebrating Art and Collaboration

The event will also highlight the talents of artist Yuria Oku, known for her exceptional art direction and collage work, who has designed the key visuals for this spring fair. Oku's rich background includes collaborative works within advertising, music videos, and more, ensuring her unique aesthetic brings vibrancy to the season.

Model Jasmine Rose, who has built a notable career in modeling, acting, and DJ'ing, will embody the fair's themes, adding her dynamic presence to the event.

Join the Celebration

Mark your calendars for this delightful spring festivity at Shibuya Scramble Square! Enjoy shopping, live music, and special promotions as winter fades away and the allure of spring blossoms. For more details, visit SHIBUYA SCRAMBLE SQUARE.