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Nexters Partners with Aghanim for Direct-to-Consumer Expansion

In a significant development for the gaming sector, Nexters, a reputable game developer known for its successful live-service games, has announced a strategic partnership with Aghanim, an integrated platform specializing in e-commerce, live operations automation, community engagement, and payment processing for video game studios. This partnership aims to bolster Nexters' direct-to-consumer (DTC) presence across key global markets by leveraging Aghanim's robust infrastructure.

Nexters, which falls under the umbrella of GDEV Holding—a Nasdaq-listed gaming and entertainment company headquartered in Limassol, Cyprus—has achieved remarkable revenue milestones, including $403.6 million in 2024. Now, the company seeks to deepen player relationships and enhance monetization by creating a more direct connection with its audience. The collaboration with Aghanim represents a key strategic move to expand this DTC business.

Enhancing Player Engagement and Monetization

The partnership centers around providing Nexters with the necessary tools to optimize its DTC channels. Aghanim will facilitate the DTC trade process by ensuring compatibility with international card networks and preferred local payment methods. This will be complemented by the development of web-based gaming hubs, enhanced with AI-driven personalization tools specifically designed for live operations within Nexters' DTC framework.

These capabilities are not just about processing transactions; they are about creating a scalable operational base that fosters player engagement, builds stronger connections, and ultimately leads to sustained monetization. Aghanim’s infrastructure is designed to address traditional barriers faced by gaming studios when trying to maximize their DTC strategies. As player experiences evolve, the need for seamless interactions becomes paramount.

A Vision for Growth

Anton Reinhold, CEO of Nexters, expressed enthusiasm for the partnership, stating, “Aghanim's outstanding product and professional team have already opened new horizons for our growth initiatives. Collaborating with Aghanim will allow us to address vital challenges such as global payment solutions, interactive online engagement, customer retention, live operations, and fraud prevention.”

In a similar vein, Constantin Andry, Co-CEO of Aghanim, highlighted the significance of the partnership, emphasizing how it would enable Nexters to draw more value from its DTC operations. This collaboration is expected to lead to greater monetization efficiency and improved margins, ultimately enhancing Nexters’ financial performance.

The Future of Gaming Distribution

The integration of Aghanim's DTC trade infrastructure will establish Nexters as a leader in direct-to-consumer gaming experiences. The partnership not only aids in overcoming current challenges but also sets the stage for future advancements in game distribution and monetization methods.

With a team founded in California, comprised of Harvard graduates and executives with over four decades of experience at the intersect of fintech and gaming, Aghanim is on a mission to redefine how video games are marketed and monetized. The convergence of gaming and e-commerce will likely reshape player interactions and engagement in ways we are just beginning to understand.

For more information on Aghanim and its offerings, you can visit their website at Aghanim.com.

Overall, this partnership marks a forward leap in Nexters' endeavors to enhance its direct consumer offerings, ensuring that players enjoy tailored experiences that meet the demands of the modern gaming landscape.