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Embrace the New Season with Swatch's ESSENTIALS Collection

As the seasons change, so do our moods and styles. Recognizing this, Swatch has crafted the timeless 'ESSENTIALS' collection, designed to resonate with subtle shifts in our everyday aesthetic. Launching on August 7, 2025, the latest models promise to highlight a mix of rich colors and understated textures, ensuring that there's a perfect timepiece for every occasion, whether casual or formal.

A Fresh Take on Timeless Design

This year's third release from the 'ESSENTIALS' collection introduces new models that playfully integrate modern trends while maintaining the brand's classic essence. Each watch in the collection is designed for versatility, allowing you to transition seamlessly from day to night. Among these stunning timepieces is the NEW GENT BIOSOURCED series, which features vibrant colors such as 'CITRUS TILT' (SO29J102), 'BLUE MOVES' (SO29L101), and 'HINT OF MINT' (SO29L103), all priced at a reasonable ¥13,090. For those preferring a slightly smaller diameter, the GENT BIOSOURCED series (34mm) offers unique options like 'WEAVING WONDERS' (SO28C700) at ¥11,550.

Features to Suit Every Personality

Adding to the excitement, the collection includes styles designed with a playful spirit and a timeless quality. The CHRONO 42 models, available in sizes of 42mm, present options like 'OLIVE RUSH' and 'MOMENT OF ROSE,' each retailing at ¥19,800. The SQUARE BIOCERAMIC models, with their unique 33mm dimensions, feature the 'BRIGHT ANGLE' style for ¥16,500, appealing to those who appreciate both modern design and functionality.

Even for those drawn to elegance, the LADY collection offers chic choices like 'REPEAT CHIC' for ¥10,780, catering to a variety of tastes and preferences.

A Collection that Reflects the Now

Swatch’s 'ESSENTIALS' collection epitomizes an enduring commitment to incorporating current trends while allowing wearers to express their individuality. Each release acts as a metaphorical spice in the day-to-day of those who wear them, enhancing everyday experiences with a touch of exuberance. This ongoing evolution reflects Swatch’s dedication to remaining at the forefront of style, while simultaneously catering to loyal fans who demand originality and creativity.

All models from this eagerly awaited collection will be available starting August 7, 2025, at Swatch stores worldwide and through their official online store.

Join the Swatch Movement

Since its inception in 1983, Swatch has continually disrupted the watch industry with eye-catching designs that speak to the contemporary spirit while embodying the joy of living. A brand that thrives on its ability to surprise, Swatch routinely presents new models and special collections that encapsulate their ethos of innovation. Moreover, their involvement with action sports like BMX, longboarding, and surfing further cements their revolutionary spirit.

To stay updated on the latest news, follow Swatch on their official social media channels. Embrace the new season with Swatch—because every moment is worth celebrating with a stylish timepiece.
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