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LeapFrog Unveils Exciting Educational Toys at Toy Fair 2025

At the annual Toy Fair 2025, LeapFrog® Enterprises, Inc. captured the attention of attendees with its latest array of educational toys, skilfully merging fun, technology, and interactive play to ignite curiosity in young learners. This year’s line features products that not only engage children but also enhance their foundational skills through enjoyable experiences.

Karen Balduf, Vice President of Marketing at VTech Electronics North America (LeapFrog's parent company), highlighted their commitment to blending play with learning. “We are constantly evolving our methods to engage children in learning. Our 2025 collection introduces innovative, research-driven products that impart early learning concepts in a playful manner,” she said.

Innovative Learning Approaches

One of the most anticipated releases is an innovative motion-based learning system that encourages children to engage physically while participating in educational activities. With details under wraps until later this year, attendees at the Toy Fair got an exclusive first glimpse of what promises to be a game-changer in the realm of educational toys.

Advancing Literacy with LeapFrog's Reading Journey

As part of its commitment to literacy, LeapFrog is set on developing products that incorporate the latest scientific insights into reading. Their latest white paper, Every Day is a New Chapter in the LeapFrog Reading Journey™,* authored by Dr. Carolyn Janes, outlines how play-based learning effectively supports reading development from birth until age eight. By aligning their products with scientifically-backed phonics, vocabulary, and comprehension strategies, LeapFrog aims to create joyful reading experiences.

Dr. Clement Chau, Vice President of Learning, shared insights on how engaging children's active participation in learning can lead to a lifelong love of reading. “Research indicates that children who are involved in interactive play are more likely to build strong literacy skills,” he explained. For more insights on this topic, readers can explore the LeapFrog Reading Journey.

Featured Products from LeapFrog’s 2025 Lineup

LeapFrog showcased several standout products that are designed to stimulate learning:

Strum & Count Wooden Guitar™

Designed for children aged 18 months and up, this colorful guitar invites little rock stars to discover core concepts such as colors, numbers, and opposites through music. Featuring fret buttons, pluckable strings, and an illuminated neck, children can unleash their creativity by experimenting with varying sound styles. Made from 100% FSC-certified wood, this toy aligns with sustainable practices, allowing for eco-friendly play.

Preschool Game Go™

This handheld game, ideal for kids aged two years and older, comes packed with music and mini-games that introduce numbers, letters, and shapes. Kids can pop bubbles to reinforce letter sounds or collect coins in treasure-hunting adventures. Personalization enhances the experience by allowing children's names to feature within the gameplay, making learning more engaging.

Touch & Learn eReader™

Aimed at children aged three and up, this interactive e-reader features phonics stories designed to nurture reading skills. It includes ten stories that can be read aloud, aiding recognition and engagement. Interactive games also consolidate letter awareness, vocabulary, and comprehension, bringing an enjoyable dimension to early reading.

LeapStart® Bluey Fun & Games Activity Bundle

This system offers interactive touch-and-talk pages that elevate learning experiences, catering to children aged two to five. The bundle includes games, puzzles, and challenges that nurture essential skills in math, reading, and problem-solving. Children can connect with Bluey and her family through various engaging activities, ensuring a rich educational journey.

For more information about LeapFrog's latest offerings, visit LeapFrog's official website.

About LeapFrog

LeapFrog Enterprises, Inc., a leader in innovative learning toys, has been dedicated to fostering children's curiosity and love for learning for over 30 years. By intertwining award-winning educational expertise, cutting-edge technology, and playful engagement, LeapFrog transforms playtime into valuable learning moments. Founded in 1995 to revolutionize learning solutions, LeapFrog is a subsidiary of VTech Holdings Limited, based in Hong Kong.