#United States #New York #Locality #TV Advertising #Kouros Esfahany

Locality Welcomes Kouros Esfahany as Chief Technology Officer

In a significant move to bolster its technological capabilities, Locality announced the appointment of Kouros Esfahany as its new Chief Technology Officer (CTO). This decision comes as the company seeks to enhance its position in the local TV advertising market by accelerating cross-platform innovations.

Locality, a prominent player in local TV advertising that connects brands with local audiences through both broadcast and streaming channels, aims to simplify and optimize advertising strategies for advertisers. Kouros Esfahany's role will be pivotal in driving advancements in the company's technology framework, particularly following the introduction of the Audience Engine. This proprietary data infrastructure processes over 25 billion local data signals to create predictive audience insights, thereby boosting real-time performance in local markets.

Kouros Esfahany: A Leader in Ad Tech

Kouros Esfahany is no stranger to the ad-tech space, having held influential positions in several tech-centric organizations. With a history of leveraging complex technology to deliver substantial outcomes, Kouros is poised to integrate revolutionary methodologies into Locality’s technological evolution.

Previously holding the position of CTO at renowned firms such as XR Extreme Reach and eBay, as well as handling significant engineering roles at FreeWheel, Kouros brings a wealth of experience that will be crucial in shaping Locality's approach to technology and data.

Technology and Data Integration Focus

As part of his role, Esfahany will oversee the ongoing development of Locality’s unique platforms, namely LocalX, with a focus on planning and optimizing local video campaigns, and Darwin, which offers AI-driven local broadcast planning solutions. In addition, he will enhance the existing capabilities of Audience Engine, aiming to evolve the data and AI functions that enable effective local execution for advertisers.

In his statement, Kouros highlighted the transformation occurring in local advertising, emphasizing the convergence of scale and precision. He remarked, “Locality possesses a robust cross-platform ecosystem within the TV advertising landscape. Coupled with sophisticated local campaign data and analytics, we'll work towards creating an intelligent marketplace that connects buyers seamlessly to premium local TV inventory.”

Bridging Technology and Business Outcomes

Kouros's extensive experience, underscored by 14 U.S. patents and a history of authored publications, showcases his ability to merge long-term technological vision with immediate business needs. His leadership will not only enhance efficiency in local advertising but also foster a thorough understanding among buyers and planners regarding the unique benefits of broadcast and streaming.

Locality’s commitment to a technology-driven advertising future reflects its understanding of the ever-evolving landscape of TV advertising. With Kouros Esfahany leading the charge, the company anticipates substantial growth in its data-powered advertising platforms, which emphasize unified execution in an increasingly fragmented media environment.

Conclusion

The appointment of Kouros Esfahany as CTO marks a new chapter for Locality as the company doubles down on its strategy to revolutionize local TV advertising through a sophisticated data-driven approach. This change reflects Locality's broader vision to integrate cutting-edge technologies with practical advertising solutions tailored to meet the unique demands of the market.

For more information regarding Locality and its leadership team, visit locality.com.