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Celebrating a Decade of Excellence: AMAZING COFFEE and Sarutahiko Coffee Join Forces

The highly anticipated collaboration between AMAZING COFFEE, founded by LDH kitchen and produced by EXILE's TETSUYA, and Sarutahiko Coffee, renowned for their specialty brews, marks a special occasion—the ten-year anniversary of AMAZING COFFEE. This exciting partnership kicks off on November 22 and runs until December 5, 2025, across selected locations from both brands.

Premium Offerings

As part of this collaboration, customers can look forward to exclusive drinks and unique products crafted specifically for this memorable event. One highlight is the special version of the highly popular "Honey Latte," which will be reimagined with each brand's unique roasting techniques and locally sourced honey.

Featured Drinks:

• - AMAZING Coffee's Special Honey Latte: Priced at 750 yen (takeout included), this delightful drink combines hand-roasted espresso and a unique honey blend that adds a special twist to the classic latte.
• - Sarutahiko Coffee's Amazing Honey Latte: Also priced at 750 yen (takeout included), this variation showcases Sarutahiko’s signature roasts.

Exclusive Coffee Beans

To further celebrate their 10-year journey, both brands are offering distinct single-origin coffee beans sourced from Indonesia and Costa Rica:

• - AMAZING COFFEE: Enjoy the rich taste of "Costa Rica INFINITY KENYA HONEY" roast, developed from a partnership with superb local farmers.
• - Sarutahiko Coffee: Try the "Indonesia GAYO SUMATRA NATURAL" roast, a clean and aromatic flavor awarded at the 2021 Indonesia Cup of Excellence.

Both selections will allow customers to mix and create their own blends, providing an engaging tasting experience.

Limited Edition Fire-King Mugs

Fans of collectible items won’t want to miss the exclusive collaboration mugs featuring the iconic Fire-King brand. Each mug is adorned with collaborative logos from both AMAZING COFFEE and Sarutahiko Coffee and will be available for 5,500 yen on a limited basis online and in stores.

Special Events

On November 24, 2025, the collaboration will host a special event at the AMAZING COFFEE Nakameguro store. World-renowned barista Daiki Ito, who made headlines by winning 5th place at the 2025 World Barista Championship, will make a special appearance. Customers can experience his amazing brew firsthand from 5 PM to 7 PM.

Fan Interaction: Special Merchandise and Limited-Time Promotions

As an added bonus, customers purchasing any collaboration product will receive a free original sticker, while supplies last. This promotion aims to enhance the community experience around these two beloved coffee brands.

Exciting Insights from TETSUYA and Otsuka

EXILE TETSUYA expressed his joy about this collaboration, emphasizing the rich journey shared with Sarutahiko Coffee and how a moment brewing coffee with Otsuka inspired his passion for the beverage. He reflected on the growth and milestones achieved by both brands over the past decade, celebrating their synergy in bringing coffee lovers unique experiences.

Meanwhile, Sarutahiko's CEO, Asahi Otsuka, congratulated AMAZING COFFEE on its anniversary, highlighting the shared dedication to quality and customer satisfaction that both brands embody.

"This collaboration reflects years of friendship and professional respect, and I can’t wait for our customers to indulge in these specially crafted coffee moments together," Otsuka remarked.

Conclusion

The AMAZING COFFEE x Sarutahiko collaboration represents not just a celebration of ten years in the coffee industry but a commitment to creating unique and unforgettable experiences for all coffee lovers. As both brands look to the future, they invite everyone to join them on this journey in pursuit of coffee perfection.

Make Your Marks!

Be sure to visit both AMAZING COFFEE and Sarutahiko Coffee to indulge in this special collaboration and celebrate a decade of excellence together. Let's raise a cup to amazing coffee moments!

Collaboration Dates: November 22 - December 5, 2025