NorthRock Partners Enhances Presence in Illinois with Martin & Associates Acquisition, Exceeding $11B in AUM

NorthRock Partners Expands Illinois Footprint with Martin & Associates

In a strategic move to solidify its presence in Illinois, NorthRock Partners has acquired Martin & Associates, a financial advisory firm with an impressive client-focused philosophy. This transaction, valued at approximately $500 million in assets under management (AUM), not only marks NorthRock's first deal of the year but also propels them past an impressive milestone of $11 billion in total AUM.

The Significance of This Acquisition

This acquisition is a significant step for NorthRock as they continue to implement their Personal Office® model, which is designed to reinvent the wealth management experience for clients. Rob Nelson, the CEO and Founder of NorthRock, emphasized that while reaching the $11 billion mark is noteworthy, it is the firm's approach to integrating different aspects of client life that truly sets them apart. Nelson remarked, "We're focused on building the future of professional advice — one that isn't siloed into just financial decisions, but integrates every dimension of a client's life."

Martin & Associates, previously affiliated with Ameriprise Financial, prides itself on nurturing long-lasting client relationships and providing disciplined financial advice. The integration into NorthRock will enable the Martin team to leverage the firm's extensive resources, including specialists in investment management, tax strategies, estate planning, insurance services, and philanthropic initiatives, thereby enhancing the service offerings available to their clients.

Client-Centric Approach

Sean Baenen, Managing Partner at NorthRock, acknowledged the strong principles and client-first mindset that the Martin team embodies. He described this partnership as a perfect fit for NorthRock’s existing business, particularly in the Midwest region, reinforcing their commitment to providing coordinated, robust advice tailored to the needs of modern clients.

As part of this merger, Martin & Associates will see its five employees transition into NorthRock's platform, which is recognized for its personalized, integrated advisory services tailored to meet the complex needs of clients.

Vision for the Future

Rob Martin, the Lead Private Wealth Advisor of Martin & Associates, shared his enthusiasm about the merger, stating, "Joining NorthRock represents an exciting next chapter for our team and our clients. NorthRock's Personal Office® model empowers us to offer a higher caliber of coordinated advice while maintaining the strong relationships we have built over the years."

The acquisition of Martin & Associates highlights NorthRock's active momentum and their continued appeal to advisors seeking a collaborative and modern advice platform. As NorthRock explores additional partnerships, they remain steadfast in their mission to redefine wealth management and holistic client care.

About NorthRock Partners

With over 30 years of experience in financial services, NorthRock Partners is dedicated to addressing the complex financial needs of its over 3,900 clients. The company manages assets exceeding $11 billion with a commitment to ensure that each aspect of a client's financial life is integrated through their Personal Office® services. NorthRock has received accolades including being named one of Barron's Top 100 Registered Investment Advisors (RIAs) in the United States. Through various specialized divisions, such as NorthRock X for athletes and entertainers and Foundation X for philanthropic services, the firm continues to innovate and enhance its offerings, cementing its position as a leader in wealth management. For more information, visit NorthRock Partners.