#Italy #Milan #Stagwell #Mallorca #tourism campaign

Promoting Responsible Tourism in Mallorca

In a collaboration aimed at raising awareness about responsible tourism, Stagwell (NASDAQ: STGW) has partnered with the Mallorca Preservation Foundation to kick off a pioneering campaign on October 1, 2025. This initiative seeks to educate both tourists and residents about sustainable practices that benefit the island's delicate ecosystem.

Campaign Objectives and Messages

This campaign, developed by Stagwell Italy, underscores three essential messages encouraging everyone to embrace sustainability in their daily lives. The messages focus on:

1. Eating Local Products: Promoting the consumption of food sourced directly from local farmers and producers, thereby boosting the economy and reducing transport emissions.
2. Using Reusable Water Bottles: Encouraging individuals to minimize plastic waste by opting for reusable bottles, a small change that can lead to significant environmental benefits.
3. Traveling by Bicycle: Advocating for biking as a preferred way of exploring the beautiful landscapes of Mallorca, thereby reducing carbon footprints and enhancing physical health.

According to Ana Riera, Executive Director of the Mallorca Preservation Foundation, “Changing some habits and incorporating small gestures into our daily lives—such as consuming local products, carrying a reusable bottle, or riding a bike around the city—has a real positive impact on our environment.” This reflects the core mission of the campaign: to resonate with the public through relatable and fun messaging while providing practical resources like maps highlighting local product vendors and water refill stations.

Visual Impact of the Campaign

The campaign is set to run through late September and is prominently featured across various Out-Of-Home (OOH) locations. Stagwell's Chief Creative Officer for Italy, Nicola Rovetta, shares that the campaign employs the catchy and visually impactful refrain “Eat, Drink, Repeat.” This slogan promotes not only sustainable behaviors but also aims to emphasize the importance of protecting Mallorca's natural environment during vacation periods.

Supported by local partners including Apaema Agricultura Ecològica, Fundación Cleanwave, and Malla Publicidad, the campaign's outreach aims to foster a culture of environmental consciousness among both visitors and residents alike. These partnerships are critical in extending the campaign's reach and ensuring that the messages resonate within the local community.

The Importance of Eco-Friendly Tourism

The rise of eco-friendly tourism is not just a trend but a necessity in our modern world. With various regions facing oversaturation from tourists, efforts like these by Stagwell and the Mallorca Preservation Foundation are vital. They not only promote the conservation of natural beauty but also aim to revolutionize how tourists and local communities interact with their environment.

As tourism continues to play an essential role in local economies, it is more crucial than ever to ensure that this interaction is sustainable. This campaign is a significant step toward building a mindful tourism ecosystem in Mallorca, one that leaves a positive impact on the island's rich and diverse environment.

Through this initiative, Stagwell and the Mallorca Preservation Foundation are paving the way for a brighter, more sustainable future for tourism on the island.

For more information about this campaign and how to participate in local sustainability efforts, visit Stagwell's website.