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ZIVANE: A New Era in Men's Underwear

Japanese-based men's underwear brand ZIVANE has made headlines by reaching over 350% of its funding goal within just the first 24 hours on Makuake, a popular crowdfunding platform. The brand recently revealed a major revamp of its short trunks, introducing four vibrant new colors with the concept of "adding a splash of summer to your mood and underwear". The crowdfunding campaign launched on May 21, 2025, and the response has been nothing short of remarkable.

Product Overview

ZIVANE takes inspiration from the traditional "juban" (a type of undergarment in Japanese clothing) to create a unique line of men's underwear. Utilizing high-quality domestic fabrics, each piece is meticulously crafted at a sewing factory located in Toyooka City, Hyogo Prefecture. Careful attention is paid to all included accessories, resulting in a product that exudes both quality and sophistication. The design cleverly combines the relaxed fit of traditional shorts with the stylishness and snugness of boxer briefs, resulting in a new form of men's underwear.

Key Features

• - Buttonless Design: One of the standout features of ZIVANE's short trunks is the absence of buttons at the front. This redesign eliminates the hassle often associated with button closures. Additionally, to prevent any awkward visibility, the overlapping design is made deep enough to ensure comfortable wear without concerns.

• - High-Quality Domestic Fabric from Unin Fiber Co.: The underwear is made from high-grade fabrics supplied by Unin Fiber Co., famous for their "Komon Koubou" brand, which receives orders from over 30 countries worldwide. All production takes place domestically, showcasing a blend of stretch, moisture absorption, quick-drying, and cool-touch properties that rank among the best in the world.

• - Expert Craftsmanship: Manufactured in a domestic sewing factory in Toyooka, each piece is crafted with great care, guaranteeing top-notch quality. Customers can experience Japan's renowned craftsmanship first-hand.

• - Specially Crafted Waistband: The waistband is a critical component for comfort, and ZIVANE uses a unique elastic that is specially designed for their trunks. Crafted by a company in Kahoku City, Ishikawa Prefecture with 60 years of experience, this elastic ensures a perfect fit without the constraints of off-the-shelf products.

• - Fashionably Designed: ZIVANE’s trunks prioritize not just comfort but also aesthetics, achieving a stylish silhouette without excess bulk. The smooth-knit material offers excellent freedom of movement while providing a polished look.

• - Expanded Color Lineup: The short trunks are available in 14 colors, including unique new options such as "Blue Paisley", "Digital Check", and "Bubble Color". Available sizes range from M to XL, ensuring a broad range of options for various body types.

About ZIVANE

Founded by two young entrepreneurs in 2022, ZIVANE aims to revolutionize the standard perception of men's underwear. With an emphasis on both design appeal and comfort, the brand presents a new choice in knit trunks. By offering 100% domestically produced underwear, ZIVANE challenges the dominance of low-cost overseas products, expanding choices within the men's underwear market. The overarching ambition is to bring high-quality, stylish options to a niche often overlooked.

Their motto, "Not just functional but also visually appealing," embodies ZIVANE’s dedication to quality. By inviting consumers to join in building their ideal underwear, ZIVANE promises to add a touch of sophistication to men's daily lives.

For more information about ZIVANE, visit their official website or contact them at info@zivane.net. Their products are also available through the hometown tax donation scheme in Toyooka City, Hyogo Prefecture.