Dive into a New Era of Sunshine Protection
As the warm season approaches, the struggle to find a comfortable sunscreen is real. With many people expressing their grievances about sticky and heavy formulations, it’s about time for a revolution in UV care. Enter Doshisha Co., Ltd., a company renowned for its innovative solutions in lifestyle products, which is set to introduce an exciting new line of UV protection.
Launching on March 25, 2026
Doshisha will unveil its latest original brand, Ajuste, featuring a collection of four alcohol-free UV sprays and three UV sticks. Designed with user comfort in mind, these products aim to eliminate the common concerns of stickiness and discomfort associated with traditional sunscreens.
The Inspiration Behind the Products
The development of these products stemmed from feedback about the unpleasant sensations users often experience when applying standard sunscreens. Many consumers dislike how conventional formulas cling to clothing and feel oily on the skin. Responding to these pain points, Doshisha has successfully crafted a unique sunscreen experience that balances lightweight application with effective sun protection.
The goal? Create a product that feels airy and smooth while forgoing alcohol, which is typically used to achieve a dry finish. Known for its high volatility, alcohol can lead to irritation and dryness. The Ajuste series represents a breakthrough, demonstrating that comfort and efficacy can coexist without compromising skin health.
Exciting Features of Ajuste Products
UV Sprays with a Light Touch
The UV sprays are formulated without alcohol, utilizing a balanced blend of oils and powders to achieve a remarkably light and airy touch. This attention to detail makes it an excellent choice for those who prefer alcohol-free options.
Award-Winning UV Sticks
A standout feature of the range is the UV sticks, achieving a “dry finish” despite the challenges associated with their tricky formulation. The UV stick, recognized with an A rating by the esteemed beauty critique magazine,
LDK the Beauty, features niacinamide and retinol, which elevate skincare benefits while ensuring sun protection.
Quality Ingredients to Nourish Your Skin
What sets these products apart is their dedication to skin health. Each item is enriched with beneficial ingredients, including CICA and azelaic acid, as well as vitamin C and glutathione. These components not only moisturize but also shield skin from harmful UV rays that can cause pigmentation. Moreover, the UV sprays include near-infrared cutting powder, offering an additional layer of protection.
Highest Japanese Standards
Highlighting their commitment to quality, both the sprays and sticks boast an SPF of 50+ and PA++++ rating for strong UV resistance, along with water resistance. This makes them ideal companions for outdoor enthusiasts and those enjoying leisurely days in the sun. Notably, these products can be effortlessly removed with regular soap, eliminating the need for special cleansers.
Easy Reapplication
The design of these products makes reapplication convenient, allowing users to apply without dirtying their hands. The transparent formula ensures a seamless application that adheres well to the skin and dries rapidly.
Product Line-up Overview
Ajuste N Airy Touch UV Spray NF
- - Content: 200g
- - Price: ¥1,760 (tax included)
- - Fragrance: Unscented
- - Applicable Areas: Face, hair, and body
Ajuste N Airy Touch UV Spray CS
- - Content: 200g
- - Price: ¥1,760 (tax included)
- - Fragrance: Clean pure soap scent
Ajuste N Airy Touch UV Spray CIAZ
- - Content: 200g
- - Price: ¥1,760 (tax included)
- - Fragrance: Lemon lavender scent
Ajuste N Airy Touch UV Spray ASGL
- - Content: 200g
- - Price: ¥1,760 (tax included)
- - Fragrance: Orange verbena scent
Ajuste UV Stick NA
- - Content: 15g
- - Price: ¥1,628 (tax included)
- - Fragrance: White lily and musk scent
Ajuste UV Stick CIAZ
- - Content: 15g
- - Price: ¥1,628 (tax included)
- - Fragrance: Lemon lavender scent
Ajuste UV Stick ASGL
- - Content: 15g
- - Price: ¥1,628 (tax included)
- - Fragrance: Orange verbena scent
With the launch set for March 25, 2026, these innovative products promise to redefine what we expect from sunscreen. Doshisha has opened a new door to skin-friendly sun protection that doesn’t compromise comfort.
For further information and updates, visit the official site:
ajuste.jp.