#Japan #Shibuya #Shibuya Loft #ADDITTLE BEAUTY #Takizawa Makiko

Discover a New Realm of Haircare at Shibuya Loft

From June 12 to June 25, 2026, Shibuya Loft invites beauty enthusiasts to explore its exclusive pop-up store dedicated to Addittle Beauty, a brand curated by renowned producer Takizawa Makiko. This unique event showcases the latest in haircare, focusing on innovative products designed to enhance the natural beauty of your hair through meticulous care and attention.

The centerpiece of this pop-up experience is the new line of shampoo and treatment products that have gained attention for their focus on scalp health and balance. Set to hit the market on May 29, 2026, these items incorporate skin-care-inspired fermented beauty serum ingredients. The slogan, "Change Your Impression with Your Hair," perfectly aligns with the brand's dedication to promoting hair health and beauty.

Product Lines: Moist and Soft

Addittle Beauty is introducing two distinct product lines at the pop-up: the Moist Line, focused on adding hydration, and the Soft Line, aimed at gentle care. Both lines are formulated to refine the condition of your scalp and enhance the natural radiance of your hair, ensuring that each strand looks its best. Customers can look forward to purchasing exclusive sets available only at this event, allowing them to experience the brand's philosophy firsthand.

Exclusive Pop-Up Store Offers

During the pop-up duration, Shibuya Loft will offer limited edition product sets, including the following:

• - Moist Set #1 and Soft Set #1, both priced at 3,960 yen (tax included), which include a shampoo, a treatment, a sachet set containing samples, and a prep mask.
• - Moist Set #2 and Soft Set #2 at the same price which comprises two prep mask samples instead of the sachet.

Interactive Workshops and Gifts

The event will not only feature exclusive haircare products but also interactive experiences for attendees. With a purchase of 3000 yen or more, visitors can participate in a workshop to create their own room sprays, selecting scents and bottles inspired by Addittle Beauty. This engaging activity allows customers to personalize their experiences and take home a piece of the event.

In addition to the workshops, the pop-up will provide various gifts as part of its promotional campaign:

• - With any purchase of targeted products, customers will receive a postcard and shopping bag.
• - Purchasing two or more items entitles buyers to an in-bath comb, while spending over 2000 yen nets a rubber charm keychain, and those spending over 4000 yen will receive a tote bag.
• - Additionally, shoppers who exceed 9900 yen will enter a lottery for exclusive items like a branded hair clip or bathrobe.

Event Venue Details

The Addittle Beauty pop-up store will take place at the 1st Floor Mase Stage of Shibuya Loft. This is a fantastic opportunity not just to shop for innovative hair care products but to immerse oneself in an experience that celebrates beauty through well-being and self-care.

Join Us!

Whether you are a devoted fan of Takizawa Makiko or just curious about enhancing the quality of your hair care routine, this pop-up store is an event not to be missed. Mark your calendars and prepare for a rejuvenating experience at Shibuya Loft in June 2026!