OUI Inc.'s Smart Eye Camera Triumphs at the 105th ADC Awards in New York

OUI Inc. and TBWA HAKUHODO Shine at the 105th ADC Awards

OUI Inc., a venture company born from Keio University's Medical School, has made headlines with their incredible achievements at the 105th ADC Annual Awards held in New York City. The Smart Eye Camera, which is the result of a collaboration between OUI Inc. and TBWA HAKUHODO, not only won the prestigious 'Best of Discipline' award in the Product Design category but also clinched a total of five impressive accolades.

This groundbreaking project was initiated with the aim of showcasing the significant social value and potential of the Smart Eye Camera through creative efforts. The recognition at the ADC Awards is part of a series of accolades that this innovative product has achieved, including selection as a finalist in the Pharma category at Cannes Lions 2025, gold awards at Mad Stars 2025 in the SDGs and Innovation categories, and finalist status in the Pharma & Medical category at the London International Awards 2025. Moreover, the project has also received various awards at the ACC TOKYO Creativity Awards, Spikes Asia 2026, ADFEST 2026, and Clio Awards 2026.

Award Breakdown

The awards received by OUI Inc. and TBWA HAKUHODO include:

- Best of Discipline (最高賞) in Product Design
- Gold Cube (金賞) in Product Design - Science / Medical Products
- Health / Wellness - Design for Good / Health / Wellness
- Bronze Cube (銅賞) in Health / Wellness - Brand / Communication Design / Product Design
- Merit (入賞) in Health / Wellness - Innovation / Single or Series

The significance of these awards cannot be understated. Each accolade emphasizes the dedication and commitment of OUI Inc. and TBWA HAKUHODO to not only advance medical technology but also address critical health issues faced worldwide. The Smart Eye Camera has been developed to aid in ophthalmological diagnostics and is designed as a compact medical device that can be easily attached to an iPhone. This innovative approach allows for greater accessibility in areas with limited resources, such as regions lacking electricity or during disaster situations.

About the Smart Eye Camera

The Smart Eye Camera is not just a product; it represents a vital solution for tackling one of the leading causes of blindness globally: cataracts. While cataracts can lead to severe vision impairment, when treated promptly, the risk of blindness can be significantly reduced. Unfortunately, in many developing countries, cataract-related blindness has reached epidemic proportions. The Smart Eye Camera is uniquely positioned to help address this societal issue by simplifying the diagnostic process and making it possible for healthcare providers to perform examinations virtually anywhere.

A Pioneering Venture

Founded on July 15, 2016, OUI Inc. is driven by the vision of "growing healthcare" and prioritizes the application and commercialization of innovative medical devices and pharmaceuticals based on physicians' ideas. The Smart Eye Camera is a testament to this mission, as it was developed entirely from scratch by a team of experts in just a year and a half.

To learn more about the awards and the Smart Eye Camera, visit the following links:

OUI Inc.'s achievement at the 105th ADC Annual Awards highlights the incredible potential of the Smart Eye Camera and underscores the need for innovative solutions in the healthcare sector, which serves as a powerful reminder of the positive impact that creativity can have on society.