Straus Family Creamery Introduces Organic Soft Serve Mix at Conecon 2026

Straus Family Creamery Unveils Organic Plain Soft Serve Mix at Conecon 2026

In a significant addition to the world of frozen desserts, Straus Family Creamery has launched its longtime anticipated Organic Plain Soft Serve Ice Cream Mix at Conecon 2026. This event, hosted by the North American Ice Cream Association, is a premier convention and trade show for professionals in the frozen dessert industry.

This innovative new mix features 10% butterfat content and is crafted without egg yolks, providing a versatile foundation for cafes and restaurants to conjure up custom soft serve flavors using high-quality organic dairy. Designed with the trend of customization in mind, the mix offers an exquisite base made from organic nonfat milk, organic cream, organic cane sugar, and plant-based stabilizers. One of the standout features of this new product is its reduced sugar content, boasting 30% less sugar compared to Straus' existing Vanilla Soft Serve Mix. This thoughtful formulation supports operators who wish to create signature flavors by blending the base with various powders, syrups, or fruit purees.

During the Conecon event, visitors to booth No. 228 can experience the creamy texture of the new mix firsthand, as Straus will be serving samples swirled on a PASMO America soft serve machine. These delightful samples will be complemented with rich caramel sourced from King's Cupboard, a sauce maker based in Red Lodge, Montana.

Jim Peck, the vice president of sales at Straus Family Creamery, commented on the product's mission: "Our foodservice customers choose Straus for the quality of the organic milk and cream behind every serving. Plain lets operators customize their soft serve without sacrificing that quality, which opens up an opportunity for shops that want a soft serve menu that’s entirely their own."

With the introduction of the Organic Plain mix, Straus Family Creamery now boasts a triad of soft serve options. This lineup includes the already popular Organic Vanilla and Organic Dutch Chocolate Soft Serve Mixes, both of which are also made with organic egg yolks and feature 8% butterfat. The Vanilla option is flavored naturally with organic vanilla extract, while the Dutch Chocolate variety is enriched with real organic Dutch cocoa.

All three mix variations are USDA Organic and Non-GMO, completely free of artificial flavors, colors, or preservatives. Additionally, they can be directly poured into soft serve machines without any preparation needed, enhancing convenience for busy operators in food service.

The soft serve mixes are packaged in frozen 1-gallon jugs, with a case containing four jugs and a shelf life extending 180 days. For those in charge of crafting scoopable ice cream in batch freezers, Straus also offers their Organic Ice Cream Base that features a 15% butterfat crème anglaise base prepared with organic cream, milk, sugar, and egg yolks.

The Conecon event is being held from November 10-12 at the Palm Springs Convention Center, where food service operators can explore this and other products that fit the growing demand for high-quality, customizable frozen desserts. For more information, participants are encouraged to visit Straus Family Creamery’s official site.

About Straus Family Creamery

Founded in 1994, Straus Family Creamery holds the distinction of being the first 100% certified organic creamery in the United States. Its origins are rooted in a commitment to sustainability, quality dairy products, and environmental stewardship. The company proudly sources its organic milk from family farms in California's Marin and Sonoma Counties, nurturing a cooperative approach to dairy farming.

Under the visionary leadership of Albert Straus, an organic dairy farmer and environmentalist, the creamery has pioneered efforts towards a carbon-neutral organic farming model, aiming for carbon neutrality by the year 2030 in collaboration with its partner farms. Straus Family Creamery continues to support local organic dairy farmers while implementing regenerative farming practices that enhance soil health and mitigate carbon emissions.