#Japan #Tokyo #Benamôr #ROSEMARY #ALECRIM

Benamôr's ALECRIM Collection Arrives in Japan

Benamôr, the botanical beauty brand from Portugal, has officially launched its ALECRIM collection in Japan, with sales starting on June 1, 2026. As the exclusive distributor, Ino Associates Co., Ltd., based in Minato, Tokyo, brings this fresh and innovative line of body care products inspired by the beloved herb, rosemary, to Japanese consumers. Established in Lisbon in 1925, Benamôr has carved a niche for itself in the beauty industry, proudly drawing from Portugal's rich botanical heritage.

The Story Behind ALECRIM

Named after the Portuguese word for rosemary, the ALECRIM collection embodies the essence of this fragrant herb that grows under the Portuguese sun. This collection offers a refreshing body care experience that reflects Portugal's natural beauty and lifestyle.

Infused with organic rosemary oil, the ALECRIM collection stands out for its herbal freshness. Moreover, it combines eucalyptus leaf extract and peppermint extract to deliver a delightful herbal note, setting it apart in the market. Contrasting the invigorating scent is the incorporation of plant-based moisturizing ingredients like argan oil and shea butter. The formulation ensures a light and refreshing feel, paired with intense hydration, transforming daily self-care routines into a luxurious experience.

Features of the ALECRIM Collection

Invigorating Herbal Fragrance

With a unique blend of rosemary, eucalyptus, and peppermint, ALECRIM creates an atmosphere reminiscent of serene Portuguese gardens during your self-care rituals. Not only does it refresh the senses, but it also enriches the skin.

Hydration Meets Refreshment

This collection includes essential ingredients like shea butter and argan oil, known for their moisturization properties, ensuring a velvety smooth, hydrated skin texture. ALECRIM delivers a rich yet lightweight application that sets the tone for a refreshed skincare experience.

A Refreshing Self-Care Journey

Benamôr offers a botanical recipe unlike any other, creating enriching hand and foot care moments. The serenity induced by this collection's aroma turns everyday rituals into delightful ceremonies, emphasizing the importance of self-care.

The Essence of ALECRIM Fragrance

The ALECRIM line features a harmonious blend of freshness and warmth in its herbal fragrance. The organic rosemary oil is a fundamental element, dispersing a revitalizing aromatic experience.

Further enhancing the experience, eucalyptus leaf extract and peppermint leaf extract amplify the product's refreshing character, making it suited for daily use. This rich scent not only captivates but also invigorates the body and spirit.

Product Lineup

• - ALECRIM Foot Cream (90mL) - This specialized foot care cream harmonizes freshness with hydration while maintaining a delightful rosemary, eucalyptus, and peppermint fragrance. Priced at 4,400 yen (tax included).

• - ALECRIM Hand Cream (50mL) - This hand cream elegantly smooths and hydrates hands, enriched with organic rosemary oil, eucalyptus, and peppermint essences. It's available for 3,740 yen (tax included).

• - ALECRIM Solid Soap (100g) - A refreshing soap reminiscent of rosemary, this gentle wash offers a bountiful lather and an uplifting herbal aroma. It is priced at 2,310 yen (tax included).

Additional items such as the Shower Gel (500mL) and Hand Cream (30mL) will be released subsequently.

About Benamôr

Founded by a mysterious pharmacist in Lisbon in 1925, Benamôr has built its reputation on unique recipes that utilize plant-derived ingredients, housed in beautifully crafted Art Deco packaging. The brand has grown over a century, continuously inspired by Portugal's nature, culture, and lifestyle. This historical relevance is amplified as it was known to have been favored by the Portuguese Queen Amélie of Orléans, ensuring its place as a beloved botanical beauty brand worldwide.

Commitment to Quality and Sustainability

Benamôr is dedicated to merging traditional beauty recipes with modern techniques while maintaining a sustainable production approach. Using recyclable materials such as aluminum and glass, the brand has made strides in reducing environmental impact, with about 80% of packaging being recyclable.

Benamôr continues to deliver the enchanting aromas and beauty secrets of Portugal, inviting everyone to indulge in their unique products.

The ALECRIM collection is exclusively available at Benamôr Japan’s official online store, with free shipping offered until June 30.