New TOUR B X/XS Balls
2026-03-19 02:08:02

Introducing the New 'TOUR B X/XS Mindset' Golf Balls with Unique Routine Support

In a significant development for golf enthusiasts, Bridgestone Sports Corporation is set to release its new golfing accessory: the 'TOUR B X/XS Mindset' golf balls on April 10. This innovative product builds upon the previously launched 'TOUR B X/XS' tour balls released in February, incorporating a unique mark designed to assist players in their pre-shot routine through a structured three-step process.

The 'Mindset' mark was developed in collaboration with Jason Day's mental coach, aimed at streamlining the golfer’s mental preparation before taking a shot. This mark encourages players to engage in three crucial steps: identifying their target, visualizing the ball's trajectory, and enhancing their focus.

1. Identify the Target: Players are encouraged to assess various conditions, such as distance, slope, and wind, to determine their shot's target accurately.
2. Visualize the Ball's Trajectory: After setting the target, golfers should envision the path their ball will take to reach it. This step involves picturing the ball's arc for various types of shots, including drives and putts.
3. Focus: With a clear target and trajectory in mind, golfers should concentrate on the green dot featured on the ball to enhance their focus before executing the shot.

This innovative marking system not only supports golfers in performing their mental routine but also incorporates directional aids that assist in achieving shots closer to their intended trajectory. Chris Gotterup, another athlete associated with Bridgestone, has already secured two wins on the PGA Tour using these 'Mindset' balls, further highlighting their potential to enhance a golfer's performance on the course.

Bridgestone Sports utilizes its extensive experience in tire development to enhance various touch points within golf, leveraging analytical techniques. This scientific approach aims to cultivate unique product innovations and services tailored for golfers who aspire to improve their performance and enjoyment of the game. Bridgestone's commitment to supporting all golfers in achieving their best performance is steadfast, as they strive to combine their expertise with cutting-edge design.

Highlights of the 'TOUR B X/XS Mindset' Golf Balls


  • - Unique alignment mark that supports the three-step shooting routine outlined by Jason Day's mental coach.
  • - The design encourages golfers to visualize their shots and enhances mental focus.
  • - Proven success by professional golfers indicates effectiveness in improving performance during competitive play.

In Jason Day's Words


"I have been practicing this mental routine for over a decade, which helped me reach the World No. 1 ranking. Utilizing the Mindset mark will transform your game as well."

Professional Endorsements


  • - Jason Day - TOUR B X Mindset
  • - Chris Gotterup - TOUR B X Mindset
  • - Kurt Kitayama - TOUR B X Mindset

As golf technology progresses, the introduction of the 'TOUR B X/XS Mindset' balls marks a pivotal moment in helping golfers navigate their mental approach through structured routines. The innovative designs are set to be available at an open price, making them accessible to a wide range of golfers eager to enhance their performance on the course.


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Topics Sports)

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