#United States #Plano #Alkami Technology #Banking Solutions #Bank Personalization

Alkami Enhances Personalization in Digital Banking with Behavioral Data

Alkami Technology, Inc., a front-runner in cloud-based digital banking solutions, has unveiled significant upgrades to its suite of behavioral data tags, which promises to redefine personalized banking experiences for financial institutions in the United States. With the growing expectation for tailored services, the newly enhanced Data Marketing Solutions platform is now equipped with tools designed to harness comprehensive account holder intelligence.

The financial landscape is evolving rapidly, with increasing pressure on banks and credit unions to deliver superior digital banking experiences. Recent studies indicate that a notable 44% of digital banking consumers hope for a more personalized approach from their financial service providers. At the heart of Alkami's innovation is the functionality provided by the new behavioral data tags, which enable institutions to analyze vast datasets systematically. These tags categorize user behaviors—ranging from product usage to customer service interactions, empowering banks to engage customers effectively based on their unique financial behaviors.

What’s New in Behavioral Data Tags?

Alkami’s latest addition to its behavioral data capabilities includes several specialized tags that facilitate better insight into customer actions and preferences:

1. SavvyMoney Data Tags: These tags enable financial institutions to utilize insights from the SavvyMoney offers engine across various marketing channels, enhancing the relevance of promotional efforts.

2. Aggregated Account Data Tags: By providing a comprehensive overview of customers’ external accounts, these tags equip banks to understand competitive relationships. This insight encourages institutions to strategically retarget customers with relevant products and services.

3. Anniversary Data Tags: Recognizing significant customer milestones, these tags help banks maintain personal relationships by sending messages or offers tailored to account anniversaries, strengthening customer loyalty.

4. Outbound Transfer Data Tags: Tracking transfers made to other banks allows institutions to monitor potential deposit loss and devise campaigns encouraging customers to keep their funds in-house.

Mark Leher, the Director of Product Management at Alkami, emphasizes that these behavioral data tags provide meaningful insights that facilitate a deep understanding of account holder behaviors. This rich data can then be applied strategically across various channels—digital, mobile, or in-person—to build a more personalized and engaging banking experience.

As competition intensifies among financial institutions, leveraging advanced analytics is becoming essential for maintaining an edge. With the latest enhancements, Alkami is not just enabling its clients to keep pace but also to thrive in a rapidly changing market. Enhanced data solutions encourage a more tactical approach among financial institutions, allowing them to attract new customers while nurturing existing relationships.

In the digital banking domain, the integration of marketing, data, and artificial intelligence (AI) is a priority for innovation. As Alkami solidifies its offerings, it cements its position as a key player in the continuously evolving financial services landscape, ensuring that its clients can confidently adapt to these technological shifts and draw benefits from them.

To discover more about how Alkami’s Data Marketing Solutions can drive personalized banking experiences, please visit their official website.

About Alkami Technology, Inc.

Alkami Technology specializes in providing cloud-based digital banking solutions tailored for U.S. financial institutions. The organization’s offerings focus on empowering clients to grow confidently and build vibrant digital communities through effective retail and business banking solutions. They aim to streamline processes with innovative digital account openings, payment security, and robust marketing analytics. For more information, log on to www.alkami.com.