2026 Subaru WinterFest to Highlight Music and Community at Major Ski Resorts

2026 Subaru WinterFest: A Celebration on the Slopes



Subaru of America, Inc. is set to kick off the much-anticipated 2026 Subaru WinterFest, an exhilarating tour that blends music, outdoor activities, and charitable endeavors across five premier mountain destinations in the U.S. This event promises to be a must-attend for music lovers, outdoor enthusiasts, and Subaru fans alike, offering a unique platform for community engagement and fun.

A Stellar Lineup of Talent


This year, the Subaru WinterFest will feature an impressive array of musical performances headlined by the talented Shakey Graves, along with acts like The 502s, Susto Stringband, Horseshoes & Hand Grenades, and many more. These artists will grace the stages set against picturesque mountain backdrops, providing festival-goers with both the vibrant sounds and the stunning views that winter has to offer.

Discover and Participate


Visitors to Subaru WinterFest can look forward to a diverse range of activities designed to entertain, engage, and inspire. Each location will host live music performances, along with food and beverages to warm the soul after a day on the slopes. Additionally, gear demonstrations from trusted brands will offer insights into the latest winter gear, highlighting products from companies like Thule, Mammut, and 100%.

Community Connections


Subaru's commitment extends beyond just providing a fun experience. In keeping with its initiative of being “More Than a Car Company®,” Subaru WinterFest incorporates charitable efforts into the festivities. Attendees can select nonprofit partners, such as Operation Warm® and SheJumps, allowing Subaru to donate $5 on their behalf, up to a generous total of $10,000 per charity throughout the event. This integration of philanthropy with entertainment helps to strengthen community ties and supports important causes.

Warmth and Comfort


In addition to exciting activities, attendees can enjoy the Harman Kardon Warming Hut, a cozy venue to experience the latest audio gear while relaxing out of the cold. This year also features the Wilderness Cafe, providing complimentary organic coffee and craft hot cocoa to keep spirits high during the winter events. Not to mention, Solo Stove's smokeless fire pits will be available at every site, perfect for roasting marshmallows and enjoying a traditional s'mores experience.

Engage with the Subaru Brand


For fans of Subaru and adventure, this year's event will showcase Subaru's 2026 Outback Wilderness, 2025 Forester Hybrid, and 2026 Solterra, complete with expert presentations on their features. Subaru brand specialists, alongside an upgraded tiny home trailer, will be on hand to engage with the audience and provide knowledge about Subaru's SUV offerings, including the impressive Harmon Kardon sound systems.

Exclusive Experiences for Subaru Owners


Loyal Subaru owners can expect special perks during WinterFest, including 'on-mountain' experiences, VIP parking options, and exclusive giveaways. These unique benefits are aimed at celebrating and appreciating Subaru’s dedicated community amid all the excitement.

A Schedule You Won't Want to Miss


Killington Resort, VT - January 30 - February 1: Headlined by Horseshoes & Hand Grenades
Copper Mountain Resort, CO - February 20 - 22: Featuring The 502s
Eldora Mountain Resort, CO - March 6 - 8: Starring The Last Revel
Snowbird, UT - March 20 - 22: Showcasing Artikal Sound System
* Mt. Bachelor, OR - March 27 - 29: Concluding with Shakey Graves

With events designed to bring friends and families together in an unforgettable winter experience, Subaru WinterFest 2026 is more than just a festival; it's a community celebration. Check out www.subaruwinterfest.com for details and connect using #SubaruWinterFest as the excitement builds.

Topics Entertainment & Media)

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