New Colors at HIROFU
2025-04-25 05:38:04

Introducing the New Colors and Shoulder Bags from HIROFU's BREZZA Collection

Fresh Colors and Designs from HIROFU's BREZZA Collection



HIROFU, a distinguished brand under the World's Group umbrella, is set to enhance its popular ladies' bag offerings with new colors and designs starting April 26. The BREZZA group will introduce two new shades, 'WAFFLE' and 'TEDDY', alongside a brand-new shoulder bag style, available in HIROFU stores and online.

About HIROFU


Since its inception in 1978, HIROFU has established itself as a premium leather brand that excels in offering basic yet timeless styles through a lens of simplicity, minimalism, and contemporary design. The brand is renowned for its exquisite craftsmanship, focusing on quality materials that withstand seasonal trends.

The BREZZA Collection


One of HIROFU’s standout lines is the BREZZA collection, known for its unique woven leather products. Each piece is meticulously hand-woven by skilled artisans, embodying the elegance and lightweight feel reminiscent of summer basket bags. What sets BREZZA apart is its sophisticated design that incorporates both style and functionality, making it a seasonal favorite among customers.

New Color Launch


This season, the BREZZA collection welcomes two fresh new colors. The 'WAFFLE', a camel hue that mirrors the warm, toasted tones of a waffle, will be available in the BREZZA BUFFALO range. On the other hand, the 'TEDDY' represents a rich, dark brown with a slight yellow undertone found in the BREZZA NAPPA LACE selection. Both colors are versatile and perfect additions to any wardrobe, regardless of the season.

Enhanced Bag Options


In addition to the new colorways, the BREZZA BUFFALO will be expanding its offerings with the introduction of a highly anticipated shoulder bag. This stylish bag features a slender, elongated handle that beautifully complements the oval silhouette of the bag, creating a streamlined look when carried. Its modern design is perfect for casual outings and adds a fresh twist to everyday elegance.

Pricing


  • - BREZZA BUFFALO Shoulder Bag: ¥97,900 (tax included)
  • - BREZZA BUFFALO Tote Bag: ¥97,900 (tax included)
  • - BREZZA NAPPA LACE Tote Bag S: ¥133,100 (tax included)
  • - BREZZA NAPPA LACE Tote Bag M: ¥137,500 (tax included)

Visit HIROFU Today


We encourage you to explore these exciting new offerings at any of the HIROFU retail locations or their online store. The combination of luxurious material and exquisite craftsmanship ensures these bags will become beloved additions to your accessory collection.

For more details on the BREZZA collection, check out the following links:

Brand Philosophy


HIROFU’s philosophy revolves around creating timeless products that emphasize quality craftsmanship and the natural beauty of materials. Founded with a vision to offer accessories that withstand the test of time, HIROFU continues to captivate attention with its stylish and functional designs that never go out of fashion.

Company Overview


  • - Name: HIROFU Co., Ltd. (Subsidiary of World Group)
  • - CEO: Yoshiko Sasaki
  • - Location: 3-1-31 KD Minami Aoyama Building 5F, Minato-ku, Tokyo, 107-0062
  • - Corporate Site: World Corporate
  • - Official E-commerce: World Group Shopping


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Topics Consumer Products & Retail)

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