New Commercial Launch from Nurse Specialized Job Placement
In an exciting development for the nursing industry, the company SMS Co., Ltd., based in Minato, Tokyo, is set to release a new commercial for its nurse placement service, "Nurse Specialized Job Placement." The commercial, titled "The First Time as a Mentor," will premiere online on April 17, 2026. This new campaign introduces Honma Daisuke from ROIROM as a rookie nurse, marking his solo debut in a commercial alongside established talents Hikorohee and Saito Kyoko.
Overview of the Commercial
Previously, Hikorohee played the role of the senior nurse while Saito Kyoko portrayed the junior nurse. In this new installment, the dynamics shift as Daisuke steps in as the new recruit, adding depth and realism. Hikorohee's character transitions into a reassuring mentor, while Kyoko experiences the jitters of becoming a senior for the first time. Daisuke embodies the drive and determination of a rookie eager to learn the ropes in the demanding field of nursing. This trio’s interactions are not only humorous but also reflect the genuine experiences of nurses in their daily lives.
Anticipation builds around this commercial, which promises a relatable glimpse into the realities faced by nurses, enhanced by naturalistic exchanges between the characters. Viewers can look forward to behind-the-scenes making-of videos and interviews that will showcase the seriousness and dedication of the trio during filming.
Instagram Identity for Saito Kyoko
In a creative extension of her character, Saito Kyoko has launched an Instagram account under the handle "Nurse Saito Kyoko," where she will share authentic insights into her life as a nurse. Followers can expect to see everything from her favorite late-night ramen to candid moments during breaks at the hospital—elements of her daily life that the commercial may not fully capture. Alongside Daisuke and Hikorohee, other influencers, like the twin duo Rikaru-Ko, will join her in sharing the everyday experiences of being nurses.
SMS Co., Ltd. and Its Professionals
SMS emphasizes the importance of having employees with medical experience and knowledge who can effectively support recruitment and job placement. This approach ensures customized career advice that meets both employee and business needs, aiming to provide a supportive environment where nurses can thrive post-transition.
About the Commercial
- - Title: "The First Time as a Mentor"
- - Launch Date: April 17, 2026
- - Watch Here: Commercial Video
- - Featuring: Making-of and interview content will also be released soon.
Features of the Talents
Hikorohee
A notable figure in the entertainment world since 2011, Hikorohee is acclaimed for her unique comedy style and one-woman performances, which always sell out. Her versatile talents extend to acting, writing, and design.
Saito Kyoko
A former member of the popular idol group Hinatazaka46, Saito made waves at the 78th Cannes Film Festival with her leading role in her debut film "Love Trial." She is currently co-hosting a variety show while also participating in other productions.
Honma Daisuke
An emerging star, Daisuke has captured audiences with his participation in various audition programs. He is set to make his official debut in music as part of ROIROM and has already marked significant milestones with sold-out showcases.
Insights from the Cast
In interviews, the cast expressed their excitement about returning to their roles after a two-year hiatus. Hikorohee mentioned the joy of revisiting the series with new additions, while Daisuke expressed his hope to portray a realistic yet optimistic perspective on being a rookie nurse. Kyoko shared her dream of possibly becoming a guidance counselor someday.
About Nurse Specialized Job Placement
Established in 2005 as "Nurse Human Resources Bank," the organization focuses on bridging the gap between healthcare providers and nursing professionals. They have continuously excelled, securing the top position in customer satisfaction surveys for the past four years.
For more information, visit their official site:
Nurse Specialized Job Placement.
About SMS Co., Ltd.
Founded in 2003 and listed on the Tokyo Stock Exchange since 2011, SMS operates with a mission to enhance quality of life in an aging society through innovative infrastructure. The company has launched over 40 services specifically designed to meet the needs of healthcare and senior living markets. More details can be found on their website:
SMS Co., Ltd..