Yayoi Ken Unveils New Brand Identity at Nagarakujii Store
In a significant development for the popular dining chain, Yayoi Ken,
Plenas Corporation has announced the reopening of its renewed
Nagarakujii Store on July 1, following extensive renovations. This branch now showcases the brand's fresh image, marked by a new logo and enhanced ambiance, reflecting Yayoi Ken's dedication to quality dining.
As of May 2025, Yayoi Ken has expanded its footprint to a total of 361 locations across Japan. The Nagarakujii Store, located at
1-7 Nagarakujii, Asaminami Ward, Hiroshima (Postal Code: 731-0143), operates daily from
10:00 AM to midnight and hosts 62 seats, making it a perfect destination for both casual diners and families.
A Modern Approach to Japanese Dining
The updated store design incorporates elements that celebrate Yayoi Ken's heritage while embracing a contemporary aesthetic. The new logo features a modern Mincho font that harmonizes well with both Japanese characters and the Latin alphabet. This strategic choice ensures that the brand remains instantly recognizable both domestically and internationally.
The logo integrates a symbol inspired by the