Waxing the City Expands with New Location in Frederick's Westview Promenade

Waxing the City Expands Its Footprint in Frederick, Maryland

Waxing the City, known for its specialized body and facial waxing services, has made headlines with its recent signing of a lease for an 1,800 square foot space at Westview Promenade in Frederick, Maryland. Franchise owners Eboni and Sharod Silas are set to launch this exciting new endeavor in early March 2026, expanding the availability of health and wellness services in the area.

Prime Location in a Growing Community

Situated at the busy intersection of Maryland Route 85 and Crestwood Boulevard, Westview Promenade is a vibrant outdoor lifestyle center spanning 188,000 square feet. This retail hub is not only home to the Regal Westview Cinema and MOM's Organic Market but also attracts a diverse clientele due to its variety of shops, services, and eateries. Andrew Beyrodt, Leasing Representative for Hill Management Services, and Ashleigh Rossi from MacRo Commercial Real Estate facilitated the lease, marking a significant addition to the center's tenant mix.

A Unique Approach to Waxing

Waxing the City stands out in the beauty services arena by offering a range of waxing treatments tailored for both men and women. Their services include brow, Brazilian, bikini, leg, arm, underarm, back, and chest waxing, along with additional enhancements like brow and lash treatments and skin brightening services. The establishment prides itself on providing a personalized experience, with sessions delivered by certified “estheticians,” or “cerologists.” According to Sharod Silas, this focus on individualized care sets them apart from competitors.

Commitment to Community Engagement

Eboni Silas expressed confidence about the new location, citing the familiarity and popularity of the Buckeystown Pike retail corridor among consumers in Frederick, Howard, and Montgomery counties. The Silas duo appreciates how Hill Management engages the community through events and activities, facilitating connections between businesses and residents. Their position next to the cinema adds another layer of appeal, ideal for visitors looking for entertainment and wellness services in one stop.

Future Plans

The Silas family is also looking forward to opening additional Waxing the City locations in Gaithersburg and North Bethesda, indicating their commitment to growth and community service. The move to Westview Promenade aligns with their vision of providing accessible personal care options in an area with a projected population of over 90,000 within a five-mile radius, many of whom have a household income exceeding $85,000.

As consumers become increasingly attentive to their health and self-presentation, Waxing the City’s introduction to Westview Promenade enhances the locale's array of health and wellness options. The franchise adds to a lineup of like-minded businesses, including Evolve Med Spa, F45 Training, and Sola Salon, which focus on enhancing the well-being of customers.

Founded in 1976, Hill Management Services, Inc. has a robust history in real estate development, managing over four million square feet of combined office, industrial, and retail spaces, as well as hotels and storage facilities. Their commitment to exceptional service and long-term tenant relationships plays a crucial role in fostering thriving commercial environments.

For anyone looking to elevate their self-care routine, Waxing the City at Westview Promenade promises to offer both convenience and a premium experience for all its clients. Stay tuned for their official opening in March, as they look to become a staple in the Frederick wellness scene.