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Amana's Upcoming Webinar on AI and Creativity

On September 17, 2025, Amana, a leading company based in Shinagawa, Tokyo, will be hosting a compelling webinar titled "between us — Conversations on AI and Creativity Practices [Part 1: How is the Creative Field Changing?]." As generative AI continues to infiltrate various sectors, the landscape of creativity is undergoing significant changes. While the potential of AI generates excitement, a pressing question lingers among creators and planners: "Where is human creativity headed?"

This webinar promises to delve into the transformative role of AI in the creative process, illustrated by insights from the EVOKE creative team at Amana. Participants will learn how this team integrates AI into their workflows, what practices they have chosen to maintain or abandon, and their evolving definitions of creativity.

Key Themes

The focus of the first part will be on "AI and the Creative Process." Attendees will explore essential topics, including how to conceptualize ideas, convert intangible feelings into actionable prompts, and assess quality metrics effectively.
Moreover, the session will introduce the book between us – Redefining Creativity with AI, which aims to illuminate the current states and future directions of AI in creative practices.

Speakers

Kazuyo Maruoka
EVOKE CXO | Director at Amana
Kazuyo directs photography and CG in advertising and has recently emphasized dialogue and consensus in creative processes, proposing the use of visuals in co-creation. His aim is to bridge thoughts and expressions, making effective use of storytelling.

Constance Rica
EVOKE CCO | Director | Prompt Architect at Amana
With robust visual design skills and a global perspective, Constance leads impactful brand visual communication projects across various domains. Her expertise lies in brand development for new products and services, particularly guiding firms into foreign markets, and she strongly advocates for the use of AI in creativity and digital transformation initiatives.

Mitsuho Fukuji
EVOKE Planner at Amana
Mitsuho works on branding from upstream strategy to concrete content production. A multi-talented player, he utilizes his skills in illustration to facilitate visual storytelling, copywriting, and web direction. His expansive approach to creative direction encompasses a range of applications, providing comprehensive support for projects.

Who Should Attend?

This webinar is particularly suited for:

• - Those intrigued by AI but seeking practical implementation strategies.
• - Individuals involved in marketing, planning, creativity, and design departments.
• - Anyone interested in creative processes that emphasize human sensibility and intuition.
• - Participants keen to explore prompt engineering techniques.

Event Details

• - Date: September 17, 2025
• - Time: 12:00 PM – 12:50 PM
• - Capacity: 100 participants
• - Fee: Free
• - Registration Link: Sign up here
• - Contact: TEL 03-3740-4011, E-Mail [email protected]

About Amana

Founded in 1979, Amana began as a production house for advertising photography and has since evolved into Japan's largest visual production company, specializing in photos, videos, and CG. Amana harnesses its extensive creative resources and experience, having handled over 10,000 projects annually, to drive transformative communication strategies for its clients. The company also develops unique solutions to support the digital transformation and communicative efforts of businesses, enhancing their value through innovative collaborations.

For more information about Amana, visit their website.