#USA #Boston #Franchise Times #Bubble Tea #Gong cha

Gong cha Rises in Franchise Times' Top 400 Ranking

Gong cha, the globally recognized bubble tea brand, has made significant strides by climbing five spots on the Franchise Times' Top 400 list to secure the 129th position for 2026. This achievement highlights the brand's robust sales growth, which surpassed the overall growth rate of the list itself. With nearly 2,200 locations across 33 countries, Gong cha's expansion showcases its commitment to reaching a wider audience, particularly in the United States.

In 2025, Gong cha reported a remarkable 8.8% increase in global systemwide sales, which is more than double the 4.3% growth recorded by the brands on the Top 400 list. The total sales for the ranked systems reached an impressive $784.6 billion, marking a substantial rise from the previous year. This notable expansion is a testament to Gong cha's effective operational strategy and its vibrant menu, appealing especially to younger generations like Gen Z.

Strategic Expansion and New Formats

Gong cha is not just resting on its laurels; the brand is actively pursuing further growth beyond traditional store formats. The company is seeking to increase its presence with multi-unit franchising agreements and innovative store formats as it aims to surpass 500 locations across the Americas by 2028. Recent developments include plans for its first airport location at Phoenix Sky Harbor International Airport, as well as a stronger foothold in university settings, particularly at the University of California, San Francisco, and the University of California, Berkeley, through its Proud to Serve model.

The focus on nontraditional venues reflects Gong cha's strategy to reach customers in spaces they frequently visit, thereby expanding its market penetration. According to Michael Nedelkovich Jr., Vice President of U.S. Non-Traditional Franchise Development at Gong cha, this strategy hinges on identifying high-traffic locations and partnering with operators who understand their markets well. As they build these locations, they are looking for guarantees that Gong cha can become a consistent choice for consumers.

Gong cha 2.0: Innovating Operational Efficiency

A key factor in Gong cha’s growth strategy is its “Gong cha 2.0” model, designed to enhance operational efficiency and streamline service. This advanced model integrates automated beverage preparation and digital ordering systems to improve accuracy and speed. Customers can explore their drink options via ordering kiosks, allowing for personalization while still offering traditional counter service for those who prefer direct interaction.

The introduction of this model aims to manage high order volumes while ensuring that customer experiences remain exceptional. It not only helps maintain the quality that customers have come to expect but also empowers staff to provide a more personable service by focusing on drink delivery and customer engagement.

This investment in operational infrastructure is strategic, especially as beverage franchises continue to gain popularity. The 2025 Franchise Times report indicated that coffee and tea franchises saw an overall sales increase of 32.5%, further affirming the demand for specialized beverage concepts.

Seeking Multi-Unit Franchise Operators

Gong cha is actively looking for experienced multi-unit operators who can help expand its footprint in both established and emerging markets. Franchise opportunities are available across a range of venues, including airports and educational institutions. Franchisees will benefit from the Gong cha 2.0 operational model and receive strong corporate support as they scale their businesses.

Gong cha's franchise success is underscored by its position as the #1 brand in the Tea category on Entrepreneur’s Franchise 500 list for five consecutive years, evidencing its robust growth trajectory and market appeal. With over 240 locations across 24 states, Washington, D.C., and Puerto Rico, Gong cha is on track for continued expansion.

A Legacy of Quality and Customization

Founded in Taiwan in 2006, Gong cha's name literally translates to 'offering the best tea to the emperor,’ which reflects its commitment to quality. The brand emphasizes customer experience, allowing consumers to customize their beverages while ensuring flavor and technique remain uncompromised. As one of the fastest-growing bubble tea brands in the U.S. and internationally, Gong cha’s goal is to provide a unique and high-quality beverage experience that resonates across diverse demographics.

With continual investments in its franchise model and commitment to quality offerings, Gong cha looks forward to an exciting future marked by further innovations and expansions. For more information about franchising opportunities with Gong cha, interested parties can visit their official website.