Yorimichi KIMONO Invites You to Share Your Kimono Moments Online!

Celebrate Your Kimono Moments with Yorimichi KIMONO!

Are you ready to elevate your weekends with the beauty of kimonos? The online shop Yorimichi KIMONO, part of Yamano Holdings, is hosting an exciting photo campaign that invites kimono enthusiasts to showcase their style! This initiative aligns with their mission to promote the joy and lifestyle of wearing kimonos.

How to Participate

To join the fun and potentially earn fantastic rewards, follow these simple steps:
1. Post a Photo: Share a picture of yourself wearing a kimono during the summer season - don't worry if it's from past summers!
2. Tag Us: Mention @yorimichiKIMONO in your post and include the hashtag #WeekendKimonoTime.
3. Send Us a Message: Direct Message us on Instagram with the phrase “I participated” to complete your entry.

Important Dates

- Campaign Period: Your submissions are welcome from June 4 to June 20, 2025. Mark your calendars and get ready to share your beautiful kimono looks!

Exciting Rewards Await!

Every participant will receive a 300 yen coupon to use in the Yorimichi KIMONO online shop. Plus, registered members can claim an additional 500 yen coupon by stating “I registered” in their DM.

But wait, there’s more! All participants will automatically be entered into a lottery for a special commemorative gift. Three lucky winners will be chosen, and the results will be announced via DM on July 4, 2025.

Be Featured in Our WEB Style Book

Your fashionable kimono photos might be featured in our WEB Style Book, serving as a permanent showcase of your style! If you're okay with your submission being published, please indicate “published OK” in your post or DM.

While this campaign focuses on summer kimonos, we plan to regularly host similar events to celebrate seasonal kimono styles.

The Spirit of Sharing and Connection

At Yorimichi KIMONO, we believe that your enjoyment in wearing kimonos can inspire others who are curious or eager to dive into the world of kimono fashion. Let’s encourage each other to explore and appreciate the beauty of kimonos!

We are eager to see your submissions and support a vibrant community around kimono culture. Join us in embracing this beautiful tradition and share your unique styles today!

About Yamano Holdings

Founded in February 1987, Yamano Holdings operates approximately 280 stores across Japan. Their mission is to continually create a rich and colorful lifestyle while providing valuable services. They prioritize connections with customers and strive to meet individual needs with their comprehensive range of products and services, including beauty salons, kimono and jewelry retail, health products, and educational services.

For more information, visit Yamano Holdings Website.