Introduction
Valeo, a global leader in automotive technology, has unveiled that its innovative Cross Reality (XR) gaming technology will be integrated into Renault Korea's newly announced flagship vehicle, the Renault Filante. This adoption represents a significant milestone in Valeo's strategy to transform advanced vehicle recognition capabilities and software into a rich and differentiated in-car experience.
Revolutionary XR Gaming
The XR gaming feature was first revealed at the South by Southwest (SXSW) event in Austin, USA, in 2024 as part of the 'Valeo Racer' concept. Known as 'R:Racing', this pioneering integration represents the world's first fully integrated XR gaming experience in a production vehicle, utilizing existing vehicle sensors, cameras, computing hardware, and software intelligence. By leveraging real-time vehicle data and live environmental recognition, the system seamlessly blends virtual gameplay with the real world, delivering an immersive experience synchronized with the vehicle's movements. Each gameplay session becomes unique, using real-world environments as a backdrop, enhancing the overall entertainment factor while also significantly reducing feelings of motion sickness compared to traditional content.
Statements from Leadership
Mark Breko, CEO of Valeo's Brain Division, commented on the significance of this integration, stating, "The transition of the original Valeo Racer concept to production, incorporated into a new vehicle, showcases Valeo's ability to rapidly translate innovation into concrete customer value." He added, "Together with Renault Korea, we are redefining the in-car experience by combining recognition technology, software, and creativity to make mobility more engaging without compromising safety."
Nicolas Paris, CEO of Renault Korea, emphasized the importance of the Renault Filante, expressing, "The Renault Filante embodies our aim to offer vehicles that combine emotional design, cutting-edge technology, and meaningful digital experiences for our customers. Collaborating closely with Valeo to incorporate this world-first XR gaming capability into a production model demonstrates the strength of our partnership and our ability to turn state-of-the-art innovations from concept to reality."
Significance of XR Gaming Integration
The incorporation of XR gaming into Renault Filante symbolizes how Software Defined Vehicle (SDV) architecture can unlock new values beyond conventional automotive functionalities. Built on Valeo's advanced recognition technology, this system utilizes existing hardware while demonstrating Valeo's capacity to deliver innovations with scalability and cost efficiency, maintaining the highest standards of safety and comfort.
Developed and produced in South Korea, the Renault Filante is a model that embodies the Renault Group's revamped global strategy for high-value markets. This bold crossover showcases strong commitments to advanced connectivity, premium interior design, and a superior digital user experience, making it an ideal platform for debuting Valeo's gaming functionality in a production vehicle.
Valeo's Vision for Mobility
'R:Racing' also reflects Valeo's extensive vision for mobility, evolving into vehicles that feature intelligent and updatable digital platforms. By leveraging real-time data, AI, and sensor fusion, Valeo continually expands its role in shaping the next-generation cockpit experience while maximizing the potential of existing vehicle systems.
This integration into the new vehicle reinforces Valeo's position at the intersection of automotive engineering, software, and immersive technology. It also serves as a testament to Valeo's capability to assist automotive manufacturers worldwide in achieving differentiation through innovative and market-ready solutions.
Conclusion
Valeo is a technology company that partners with automotive manufacturers and new mobility players worldwide, continuing to innovate toward a safer, smarter, and more sustainable mobility future. With a projected group revenue of €21.5 billion in 2024 and a workforce of 106,100 employees across 28 countries, Valeo is well-positioned to lead in electric, driving assistance systems, interior experiences, and 'Lighting Everywhere' solutions.
About Renault Korea
Renault Korea plays a pivotal role in the Renault Group's international strategy, supporting global expansion through robust local partnerships, platform sharing, and customer-centric innovation. The company’s development roadmap centers around the 'Aurora Project', which will introduce a new generation of models starting in 2024. The new Renault Filante serves as a model embodying the brand's pillars of design, electrification, and advanced practical technology, signifying a high-tech flagship developed and produced in Korea. Renault Korea also operates the Renault Technology Korea (RTK), a leading engineering R&D center that drives the group’s electrification transition, contributing significantly to the future of mobility.