PharmaScroll Introduces SocialBI: A Game-Changer for Patient Insights Using Social Media

PharmaScroll Launches SocialBI: Revolutionizing Patient Insights

PharmaScroll, a leader in market research and analytics for the pharmaceutical industry, has unveiled its latest innovation: SocialBI. This advanced social media listening tool is designed to provide pharmaceutical companies with real-time insights into patient behaviors, disease landscapes, sentiment analysis, and market trends. Combining robust technological capabilities with a focus on pharmaceutical market research, SocialBI promises to transform how companies engage with their audiences.

The SocialBI platform extracts valuable conversations from a wide range of social media channels, including X (previously Twitter), Reddit, and various patient forums like Mayo Clinic, Inspire, Health Unlocked, and WebMD. By employing sophisticated data analytics, natural language processing (NLP) algorithms, and generative AI, SocialBI allows organizations to monitor and analyze these discussions efficiently. This enables pharmaceutical businesses to gain a deeper understanding of patient behaviors, brand perceptions, drug safety, efficacy sentiments, and the overall patient journey.

Key Features of SocialBI

1. Real-Time Patient Insights: Track and study patient behaviors as they happen, facilitating quick and relevant responses from companies.
2. Sentiment Analysis: Dive into public opinions and sentiments regarding various brands, treatments, and competitors.
3. Share of Voice (SoV): Assess and compare your brand’s online presence and influence in relation to competitors within social media.
4. Switch Behavior Analysis: Gain insights into patients' switching behaviors, including their reasons for switching and where they seek treatment solutions.
5. Efficacy and Safety Comparison: Evaluate perceptions regarding the efficacy and safety of various treatments, side effects, and unmet patient needs.
6. Detailed Analytics Reports: Access comprehensive analytics reports complete with visualizations that provide actionable insights and strategic guidance.
7. User-Friendly Interface: The platform features a simplistic and intuitive design, making it easy to navigate even for those unfamiliar with social media analytics.

According to Sahil Singla, Director of PharmaScroll, "We are thrilled to launch SocialBI to better empower pharmaceutical companies with the potential of social media data. Our clients can leverage this tool to stay ahead in the market, enhance their understanding of patient needs, and refine their strategic and marketing efforts."

SocialBI is particularly tailored for pharmaceutical companies keen on bolstering their market intelligence, improving patient interactions, and gaining a competitive edge. By offering a comprehensive perspective of the social media landscape, this innovative tool assists companies in identifying new opportunities, analyzing unmet needs, and effectively mitigating risks.

For those interested in experiencing the capabilities of SocialBI, demos can be requested via PharmaScroll's website.

About PharmaScroll

PharmaScroll is at the forefront of market research and business analytics within the pharmaceutical sector. The company is committed to empowering industry players with actionable insights and strategic support, backed by an expert team and advanced technology solutions. By delivering comprehensive market intelligence and competitive analysis, PharmaScroll enables its clients to make informed decisions that lead to success in a dynamic global marketplace.

For media inquiries or further information about the SocialBI platform, PharmaScroll's media contact is available at [email protected] or can be reached at +91 9618379037.