#USA #Los Angeles #clean label #Hiya #Kids Vitamins

Hiya Achieves Clean Label Project Certification

In a significant step towards ensuring product safety and quality, Hiya, a renowned name in children's vitamins, has proudly announced its Clean Label Project Certification. This accomplishment not only reinforces Hiya's dedication to purity but also highlights its mission to offer high-quality nutrition for children aged two and up. The certification comes with the prestigious Clean Label Project Purity Award for several of Hiya’s products, indicating the brand's unparalleled commitment to safe and reliable products for kids.

Background on Hiya's Commitment

From inception, Hiya has been on a mission to provide science-backed and pediatrician-approved vitamins that parents can trust. The brand's flagship product, a multivitamin specifically designed for children, is powered by an impressive blend of over 15 essential vitamins and features a combination of 12 organic fruits and vegetables. Importantly, these products are free from added sugars and gummy additives, which are often associated with children's vitamins.

Over the years, Hiya has expanded its offerings to include a full range of nutritious options that are zero-sugar and zero-gummy. This unwavering commitment to health and nutrition lays a strong foundation for the brand's latest achievement.

The Clean Label Project's Role

The Clean Label Project, a respected nonprofit organization focused on transparency in consumer product labeling, conducts rigorous testing on a wide array of products. Their evaluations assess items for harmful substances, including heavy metals, pesticides, and plasticizers. The Clean Label Project Certification confirms that Hiya's products meet or exceed the stringent safety standards set forth by this organization.

Ever since its launch, Hiya has prioritized the welfare of children by ensuring the safety and quality of its vitamins. According to Darren Litt, Hiya's CEO and Co-founder, the team consists of nutritionists and scientists dedicated to formulating top-quality vitamins. He expressed immense pride in the recognition received from the Clean Label Project, particularly concerning proactive testing for harmful contaminants in an industry that often lacks rigorous standards.

Notable Hiya Products Recognized

Several of Hiya's best-selling products, including the Kids Daily Multivitamin, Kids Daily Probiotic, Kids Bedtime Essentials, Kids Daily Iron+, and Kids Daily Immune, have received the Clean Label Purity Award. This acknowledgment further cements their reputation for prioritizing safety and adherence to high-quality benchmarks. Dr. Darria Long Gillespie, a Yale- and Harvard-trained emergency physician, has voiced her approval of Hiya's quality assurance processes, assuring parents that they can trust the safety of the products intended for their children.

Ensuring Ongoing Compliance

The Clean Label Project employs a meticulous consumer chain of custody sampling process, where products are independently purchased and tested in ISO-accredited laboratories. Hiya will undergo random annual testing to ensure its products maintain compliance with the Clean Label standards. This regular scrutiny reinforces Hiya's commitment to robust quality assurance beyond mere certification.

The brand has been applauded for leading a movement that emphasizes the importance of rigorous contaminant testing within children's nutrition. Jaclyn Bowen, the Executive Director of the Clean Label Project, hailed Hiya for opting to prioritize the health and safety of children by establishing and exceeding industry standards.

As consumers grow increasingly conscious of product purity and health safety, Hiya's Clean Label Project Certification is a testament to the brand’s ongoing mission to promote children's health through trustworthy, contaminant-free vitamins. For more information about Hiya's clean and safe products, visit their official website.