#Japan #K-Beauty #Shibuya #Leferi #Tokyo Popup

K-Beauty Takes Center Stage in Tokyo: 1% SELECT STORE TOKYO

Get ready, beauty enthusiasts! The vibrant world of K-Beauty is about to make a splash in Tokyo with the arrival of the 1% SELECT STORE TOKYO event. From April 2 to April 13, 2026, this limited-time popup, organized by Leferi Co., Ltd. and managed in Japan by ii Co., Ltd., will take place at Yodobashi J6 in Shibuya. This exciting event promises to bring the essence of Korean beauty directly to the Japanese market, allowing visitors to experience the latest trends firsthand.

Experience K-Beauty Like Never Before

This groundbreaking event carved its path in the heart of Seoul, South Korea, where it has received immense attention as a hub for global marketing. The SELECT STORE TOKYO invites guests to dive into the world of K-Beauty through curated experiences by 1,033 beauty creators. Each product on display is a result of meticulous selection, ensuring only the best options are available for testing and purchase. Visitors will have the chance to explore top skincare and makeup brands that are captivating audiences in Korea, creating an immersive environment for a true beauty experience.

Event Details

Event Name: 1% SELECT STORE TOKYO
Organizer: Leferi Co., Ltd.
Japanese Operator: ii Co., Ltd.
Venue: Shibuya Ward, Tokyo (Yodobashi J6 Building)
Event Duration: From April 2, 2026, to April 13, 2026
Opening Hours: 10:00 AM - 8:00 PM (Last Entry: 7:30 PM)
Note: Closing hours will be shorter on April 3 (Saturday).
Entry Fee: Free, with a few reservation/invitation-only events.
For more information, visit official event page.

Featured Brands

The event will feature a collection of carefully selected K-Beauty brands, including:

• - AMUSE
• - Cell Fusion C
• - GIVERNY
• - HEVEBLUE
• - NEAF NEAF
• - VIDIVICI
• - THOME
• - Celladix
• - AMPLE:N

This gathering of brands represents the crème de la crème of Korean beauty, ensuring that visitors enjoy high-quality products that have met Leferi's stringent selection criteria.

What to Expect

At 1% SELECT STORE TOKYO, attendees can expect a rich variety of activities, including product trials, brand showcases, and engaging beauty content. Each interaction is designed to enhance the understanding and appreciation of the latest K-Beauty trends.

Special Guests and Activities

Throughout the event, special sessions featuring renowned beauty influencers and creators will be part of the program. These events will include live talk sessions and brand-specific showcases under the initiative named KYEA. Details regarding participants and speakers will be announced on official social media and through press releases as the event date approaches. Previous events in this series have generated considerable interest, highlighting the innovative approaches within the beauty industry.

About Leferi

Headquartered in Seoul, Leferi is a premier influencer business group dedicated to the beauty and lifestyle sectors. This organization specializes in influencer development, management, digital marketing, and commerce, creating an integrated service known as the influencer value chain. Representing over 1,000 creators, including the popular LeoJ Makeup, Leferi is a leader in the creator economy in Korea.

With the launch of 1% SELECT STORE TOKYO, the K-Beauty phenomenon is set to thrive in Japan, paving the way for future pop-up events and opportunities to experience Korean beauty brands in various innovative formats. Make sure to mark your calendars for this exciting event—you won't want to miss it!