#United States #Los Angeles #Skin Care #Naturium #Susan Yara

Naturium Launches Its First-Ever Brand Campaign

Celebrating Inclusivity in Skincare

On August 18, 2025, Naturium, the skincare brand renowned for its science-based and affordable formulas, launched its inaugural brand campaign titled "Every One, Every Where, Every Day." This initiative represents a significant step toward fostering inclusivity and accessibility in skincare, inviting individuals from all walks of life to experience the love and care their skin deserves.

Naturium's founder, Susan Yara, shared her excitement about the campaign, emphasizing that this is not a mere rebranding but rather an evolution of the brand's core mission. "We've always believed that consistency is the key to skin you love. It's this philosophy that has shaped Naturium into the beloved brand it is today, and we are eager to reach an even broader audience every day," Yara stated. In a personal touch to the campaign, Yara herself contributes her voice in the creative assets, reinforcing the authentic connection the brand has with its community.

A Community-Centric Approach

At the heart of Naturium’s campaign lies the supportive voices of its dedicated community. Their testimonials consistently share how the brand's products have empowered them to embrace their skin, fostering an environment where everyone can feel confident in their skin journey. The campaign highlights Naturium’s commitment to providing scientifically-backed, biocompatible skincare solutions tailored for diverse skin types and needs.

Naturium's unique formulation philosophy focuses on developing clinically effective products that work harmoniously with each individual's skin biology, addressing a wide range of skin concerns. This distinctive approach positions Naturium apart from other brands, emphasizing kindness and care for the skin, which is fundamental to their mission.

Influencer Partnerships and Marketing Strategy

To bring the campaign's vision to life, Naturium has collaborated with seven influential creators who embody the brand’s ethos of skin love. These influencers, including Lindsey Jacobson, Kristyn Hoffman, Alessandro Cardoso, and others, collectively boast over 8.7 million followers. They will share content that resonates with their personal experiences using Naturium products, showcasing the authentic love and results they’ve achieved.

The campaign will extend across various platforms like YouTube, Instagram, TikTok, Facebook, and more, aiming to connect with a diverse audience. With the creative direction led by Robin Marshall from Case Creative Agency, the campaign is strategically designed to maximize reach and engagement in a social-first environment.

About Naturium

Established in 2019 by Susan Yara, Naturium has rapidly gained recognition for creating skincare products that combine natural botanicals with powerful actives. The brand prides itself on offering clean, vegan, and dermatologist-tested formulas that are accessible to everyone. Committed to ethical practices, all Naturium products are paraben-free and certified cruelty-free. Acquired by e.l.f. Beauty in 2023, Naturium continues to expand its reach, making its innovative products available through various retail channels, including Target and Ulta.

Introducing e.l.f. Beauty and Its Mission

The acquisition by e.l.f. Beauty brings additional strength to Naturium, aligning with e.l.f.’s vision of making beauty accessible to all. e.l.f. Beauty is committed to inclusivity, positivity, and community connection through its diverse range of brands. They focus on providing exceptional quality and results while also giving back to communities through various initiatives.

With the launch of the "Every One, Every Where, Every Day" campaign, Naturium is not only showcasing its products but also reinforcing its dedication to celebrating every individual's skin journey. As the skincare community continues to grow, Naturium’s mission to reflect the diversity of this community remains at the forefront of its brand ethos, inspiring everyone to love their skin, every day.