TCL CSOT Unveils Innovative APEX Display Solutions to Transform Visual Experiences at MWC 2025

Barcelona, Spain – On March 3, 2025, TCL CSOT, a renowned name in display technology for over 15 years, showcased its APEX brand at the Mobile World Congress (MWC) 2025. This premium display technology aims to redefine visual experiences through innovation, sustainability, and user-centric design.

Setting New Standards in Display Technology

TCL's APEX brand focuses on four key pillars encapsulated in its acronym: Amazing, Protective, Eco-friendly, and X (for unlimited future imagination). The company aims to not only enhance viewing experience but also promote vision health, environmental sustainability, and creative innovation.

Amazing: A New Standard of Visual Quality

TCL’s latest innovations in the APEX series include the world's first 4K AI tablet display with a 144Hz refresh rate, designed to deliver vibrant colors and exceptional clarity even in challenging lighting environments. The introduction of a 14-inch camera-under-panel OLED display in collaboration with Lenovo highlights the versatility and integration of APEX technology into various devices. APEX solutions are engineered to provide high contrast, an extensive color gamut, ultra-high resolution, and rapid refresh rates, ensuring an unparalleled visual experience across all viewing angles.

Protective: Prioritizing User Comfort

Recognizing the importance of user well-being, APEX display technology is designed to minimize eye strain and enhance viewing comfort. Innovations like reduced blue light emissions, anti-reflective features, and flicker-free technology are central to this approach. Demonstrated at MWC 2025, the WQHD 120Hz eye-protection mobile display is a testament to TCL's commitment to reliable vision health, ensuring that immersive visuals do not compromise user comfort.

Eco-Friendly: Commitment to Sustainability

Sustainability is a key focus of TCL CSOT’s APEX brand. Their commitment is reflected in the integration of innovative technologies aimed at reducing carbon footprints and enhancing energy efficiency.
Notably, the company unveiled a groundbreaking 6.36-inch low-power display that reduces IC power consumption significantly while maintaining high performance. Their ultra-low power consumption VR display improves luminous efficiency by 40% utilizing advanced COA technology. TCL CSOT's APEX solutions thus exemplify an effort to provide high-quality displays while adhering to ecological considerations.

X: Bridging Creativity and Technology

The last pillar, denoted by 'X', signifies the brand’s ambition to connect with consumers and craft personalized experiences through a fusion of artistic creativity and display innovations. This commitment to creating engaging and immersive experiences is epitomized in their Inkjet Printing (IJP) OLED technology, designed for exceptional color consistency across varied brightness levels.

Introducing Inkjet Printing (IJP) OLED Technology

The APEX brand features TCL CSOT’s IJP OLED technology, which boasts the highest brightness level among its competitors. This technology not only outperforms traditional OLED displays but also enhances energy efficiency and sustainable materials utilization. With a remarkable 99% DCI-P3 color gamut coverage, the first mass-produced 21.6-inch 4K IJP OLED professional display sets new standards in visual fidelity for devices including smartphones, laptops, and VR systems.

Conclusion

With a strong emphasis on innovation and sustainability, TCL CSOT is determined to further advance display technology through its APEX brand. By addressing consumer needs for better visual experiences, health-conscious designs, and eco-friendly initiatives, TCL CSOT continues to lead the way in redefining how we engage with technology. As the company looks toward the future, the possibilities for immersive visual experiences are boundless, and TCL CSOT is at the forefront of this transformation.

About TCL CSOT

Founded in 2009, TCL CSOT is a global innovator in display technologies, dedicated to delivering state-of-the-art solutions across a wide array of applications including TVs, mobile devices, and commercial displays. In collaboration with TCL’s Worldwide Olympic Partnership until 2032, they aim to enhance the Olympic experience with cutting-edge display solutions.