Loftware Achieves SAP Spotlight+ Partner Status as Leading Labeling Solution for SAP Clients

Loftware Earns SAP Spotlight+ Partner Status



Loftware, a global leader in product identification and supply chain transparency, has made headlines by receiving the prestigious Spotlight+ Partner designation from SAP. This milestone, announced on July 17, 2025, positions Loftware as the first and only labeling solution to achieve this status, specifically tailored for SAP customers looking to enhance their operations as they transition to cloud solutions.

The significance of this recognition lies in its exclusivity; only a limited number of solutions are granted this honor. According to Loftware, this accolade reflects not just the company's alignment with SAP's innovative vision but also its certified integration with the SAP Business Technology Platform (SAP BTP). Carter Johnson, Vice President of Global Alliance Sales at Loftware, remarked, "Being named a SAP Spotlight+ Partner is a prestigious recognition that places Loftware among a select group of companies strategically aligned with SAP’s innovation program."

Loftware's capabilities are set to bring substantial improvements to SAP customers' supply chains. The integration between Loftware's Cloud solutions and SAP's systems is designed to enhance labeling efficiency, ensure compliance, and allow organizations to quickly adapt to regulatory changes and complex business environments. As Johnson adds, this partnership is not merely about printing labels; it embodies a commitment to visibility, agility, and compliance across the entire supply chain.

The Role of Loftware Cloud



Loftware Cloud plays a critical role in supporting SAP's Clean Core initiative, which aims to streamline supply chain operations while preserving system integrity. By centralizing and standardizing labeling processes, Loftware aims to minimize errors and help organizations respond swiftly to evolving market demands. This cloud-first approach to labeling ensures that companies can maintain high standards of efficiency and quality in their operational processes.

Furthermore, the collaboration between Loftware and SAP signifies a symbiosis of commercial success and strategic co-innovation. The certified integration establishes Loftware not just as a tool but as a vital partner in SAP's ecosystem, emphasizing a shared commitment to operational excellence and digital transformation across various industries.

Loftware's impact extends far beyond immediate operational benefits. By enhancing real-time collaboration, ensuring compliance, and improving product traceability from development to consumer engagement, Loftware is poised to significantly accelerate the time-to-market for businesses. The company prides itself on providing scalable, data-driven labeling and packaging technologies that connect physical products to digital experiences.

About Loftware



Founded over 40 years ago, Loftware has consistently pushed the boundaries of innovation in the product identification space. Its solutions are recognized by international brands and are utilized across diverse industries. With offices in the United States, the United Kingdom, Slovenia, China, and Singapore, Loftware is well-equipped to support a global customer base in achieving its operational goals.

As companies continue to navigate the complexities of digital transformation, Loftware's new recognition as a SAP Spotlight+ Partner comes at an opportune time. It affirms the company’s commitment to helping organizations modernize their product identification processes and drive digital transformation within their supply chains. Through innovative solutions, Loftware is not just leading the way in labeling; it is helping to shape the future of supply chain management throughout the globe.

Topics Business Technology)

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