#Japan #Tokyo #American Express #Gold Card #Rose Gold

American Express Launches The New Rose Gold Preferred Card

The iconic American Express® Gold Preferred Card is set to expand its palette with a stunning new Rose Gold variant, beginning July 24, 2025. This stylish metal card not only offers the classic allure of gold but now introduces an additional mesmerizing color that embodies sophistication and elegance.

Starting from 1:00 PM on the launch day, applicants can choose between the traditional gold and the fashionable new rose gold when signing up for the card, available via amex.jp/rose-gold. With an annual fee of ¥39,600 (tax inclusive), this card is designed for individuals who appreciate premium lifestyle experiences.

The launch of the Gold Preferred Card in February 2024 marked the introduction of a cutting-edge offering that enhances every aspect of life, from travel and dining to entertainment. As a tool for those who wish to indulge in life's finer things, the new rose gold variant caters to those who value personal style and identity.

Both the gold and new rose gold cards boast a sleek metal design. Cardholders will enjoy looks that reflect their taste and lifestyle. Benefits include the “Free Stay Gift,” offering complimentary accommodation for two at a premium hotel in Japan after spending ¥2,000,000 (tax inclusive) annually, as well as ¥10,000 travel credits applicable for hotel reservations through the American Express Travel Online.

In the dining category, members can take advantage of a 20% cashback when booking at select restaurants via the Pocket Concierge service (capped at ¥10,000 annually) and additional discounts at luxury hotel dining options.

The card also features a comprehensive points program. With the Membership Rewards® Plus program, users can efficiently earn and redeem points without expiration. Moreover, a unique bonus points program allows cardholders to earn three points for every ¥100 spent at participating retailers, enhancing the cardholder experience. Popular online stores include Amazon, Yahoo! JAPAN, iTunes Store, App Store, Uber Eats, and more.

Existing card members can upgrade from the traditional gold to the stylish rose gold variant for a ¥5,500 (tax inclusive) reissue fee, allowing for a seamless transition to a more glamorous option without losing their current benefits.

Ultimately, the new rose gold card is not just about color; it’s a gateway to enrich everyday experiences and elevate lifestyle choices. American Express aims to provide its cardholders with an opportunity to shine brighter in their daily lives, offering an experience that resonates with individuality and modern elegance.

For further details on the new rose gold American Express® Gold Preferred Card, feel free to visit amex.jp. Join the ranks of those who appreciate distinction and flair. Enrich your daily experiences while navigating life's various occasions seamlessly.

Key Features of the New Rose Gold Card

1. Elegant Metal Design: Available in two color options: classic gold and elegant rose gold.
2. Membership Rewards®: Points can be efficiently accumulated or redeemed with no expiration.
3. Travel Benefits: Includes complimentary hotel stays and travel credits for a more luxurious travel experience.
4. Dining Privileges: Cashback offers and discounts at select fine dining restaurants to enhance your culinary adventures.
5. Convenience: Smooth transition available for existing members wanting to switch from gold to rose gold option.

In a world where individuality and personal branding can impact experiences, American Express strives to stay at the forefront, offering innovative solutions that align with contemporary lifestyles. Explore your options and discover how the new rose gold card can elevate your everyday moments.