#Germany #Düsseldorf #RetailTech #Hanshow #EuroShop

Hanshow's Revolutionary Approach to Retail

At EuroShop 2026, Hanshow, a leader in electronic shelf labels and digital retail solutions, is preparing to redefine the future of retail. With its innovative Store Digital Twin solutions, the company aims to transition retail operations from reactive management to proactive decision-making based on real-time data. The centerpiece of Hanshow's presentation will be two groundbreaking products: the NexShelf smart shelving solution and the Smart Cart.

The Significance of Store Digital Twin Technology

In today's retail landscape, the complexity of consumer behavior and the need for efficient operations require advanced solutions. Traditional methods of manual processes and retrospective analytics are not sufficient in this fast-paced environment. This is where Hanshow's Store Digital Twin concept comes into play. By integrating real-time data, artificial intelligence, and connected infrastructure, retailers can achieve efficiency, accuracy, and sustainable profitability in their stores.

Hanshow's NexShelf is designed as a smart shelf base, while Smart Cart enhances the shopping experience, ensuring seamless interaction between physical stores and digital shopping benefits. Together, they facilitate personalized experiences akin to online shopping, merging convenience with an engaging in-store atmosphere.

NexShelf: Transforming Shelves into Digital Assets

Despite progress in retail technology over the years, shelves remain one of the least digitized areas, making them crucial touchpoints for purchasing decisions. NexShelf addresses this blind spot by converting every shelf into a measurable and connected digital asset. This innovative smart shelving system, combined with Hanshow’s Nebular Ultra electronic shelf labels (ESL), facilitates real-time product positioning, stock detection, planogram compliance, and immediate information updates. It provides the necessary data to accurately reflect store conditions within the Store Digital Twin environment.

Furthermore, NexShelf operates on Hanshow's HiLPC communication protocol, which ensures high reliability and low-energy consumption in large retail settings. Its design accommodates dense shelf deployments and continuous data transmission, thereby minimizing infrastructure complexity and operating costs for a comprehensive shelf digitization process.

Philippe Brochard, chairman of Hanshow's Advisory Committee, emphasized, "By making shelf conditions visible, measurable, and actionable, NexShelf lays the groundwork for the Store Digital Twin. This allows retailers to shift from assumptions to fact-based decision-making, enhancing proactive strategies at scale."

Nebular Ultra: The Core of Spatial Intelligence

At the heart of NexShelf lies Nebular Ultra. This state-of-the-art ESL technology extends beyond mere price display, anchoring the digital representation of the store layout. It allows NexShelf to generate a granular and real-time digital map of product execution and shelf conditions. Moreover, Nebular Ultra features energy-efficient technology, promising a battery life of up to 10 years, thus significantly lowering operational costs.

Smart Cart: A New Era of Customer Connectivity

Hanshow’s Smart Cart connects shoppers to the Store Digital Twin, transforming each cart into a location-aware device within the physical store. By tracking shoppers' positions in real-time, it integrates seamlessly with shelf and product data. As customers navigate the store, Smart Cart provides instant access to product prices, promotions, and information, enhancing the shopping experience and reducing friction.

For retailers, Smart Cart offers invaluable business benefits. It links shopper location data with real-time shelf information, enabling location-based promotions and in-store media activation at decision moments, which could increase basket values and create monetization prospects. By moving away from traditional checkout systems, Smart Cart also boosts overall store efficiency and optimizes staff distribution.

The continuous data gleaned from Smart Cart enriches the Store Digital Twin, providing insights into customer behavior, traffic patterns, and dwell times. This wealth of information empowers retailers to refine product assortments, execution strategies, and layout optimizations based on actual data rather than assumptions.

William Shao, Director of Smart Cart Solutions at Hanshow, remarked, "Smart Cart is redefining the physical shopping experience by creating a unique and personalized media channel at the point of sale. It brings the best of online shopping into physical retail, unlocking new interaction, efficiency, and media monetization possibilities."

Conclusion

By harnessing the potential of NexShelf and Smart Cart, Hanshow is not just enhancing visibility but is paving the way for a future where retail operations are predictive and data-driven. This revolutionary approach signals a new era for physical stores, characterized by continuous learning and digital reflection. As EuroShop 2026 approaches, all eyes will be on Hanshow and its role in shaping the future of retail.