#United States #Miami #Big Game #MSC Cruises #MSC World America

MSC Cruises: A New Era of Cruising Awaits

As the world's third-largest cruise line, MSC Cruises is poised to make a significant splash this year with its debut Big Game commercial. Slated to air during television’s most anticipated event, the ad showcases MSC Cruises’ signature blend of European style and American comfort, setting the stage for an exciting campaign ahead. The spotlight will shine on the newest flagship, MSC World America, which is set to set sail from Miami in April 2025.

The 60-second ad promises to be a visual feast, featuring two unnamed celebrities embarking on a journey aboard MSC World America. This innovative commercial will not only highlight the ship's grandeur but also kick off a nationwide marketing initiative aimed at showcasing what makes MSC Cruises distinct from its competitors in the cruise industry.

Luxury Meets Comfort at Sea

MSC World America promises to deliver a rich and diverse cruise experience tailored for the American traveler. The ship will feature a plethora of onboard amenities and attractions, making it an ideal choice for families and solo travelers alike. Key highlights include:

• - Seven Districts: Each designed to provide distinct spaces, perfect for travelers of all types to enjoy their ideal vacation vibe.
• - 19 Dining Venues: Including the only Eataly restaurant at sea, ensuring a true taste of Italy amid the ocean waves.
• - The Harbour: A brand-new outdoor venue ideal for families, featuring a ropes course, a water park, and relaxation areas.
• - Outdoor World Promenade: Boasting shopping, dining, and one of the longest dry slides at sea, along with breathtaking ocean views.
• - Largest MSC Yacht Club in the Caribbean: Offering a luxury “ship-within-a-ship” experience complete with enhanced suites and personalized services.

An Iconic Private Destination

Guests will also have access to the stunning Ocean Cay MSC Marine Reserve, a private island in The Bahamas featuring miles of pristine white sand beaches. Exciting activities and amenities will be further enhanced beginning early 2025, ensuring that each visit feels unique and tailored to guests’ desires.

A Message Beyond Compare

Suzanne Salas, EVP of Marketing, eCommerce & Sales at MSC Cruises USA, highlights, "Our message is clear: a cruise vacation with MSC Cruises goes far beyond traditional expectations. We offer the experience of a lifetime, seamlessly blending European style with American comfort. The Big Game provides an unmatched platform to showcase our first campaign and first ship designed specifically for North American guests." She reiterated the commitment of MSC Cruises to enhancing the cruising experience tailored to an audience that seeks both luxury and adventure.

Exciting Developments Ahead

The launch of MSC World America marks the beginning of an exhilarating year for MSC Cruises in the U.S. The ship will operate 7-night Eastern and Western Caribbean cruises, accommodating a wide range of travelers while promoting memorable experiences. Additionally, on April 9, the company will celebrate the opening of its new cruise terminal in PortMiami — the largest cruise terminal worldwide. Later in the year, new sailings will also commence from Galveston, Texas, and a foray into the Alaskan waters is set for the summer of 2026.

Settling down into the American market, MSC Cruises has strategically chosen to enhance its presence within a competitive environment. With 22 modern ships and more in the pipeline, MSC Cruises is equipped to provide passengers a diverse and enriching cruise experience that combines adventure with comfort. As they gear up for this landmark campaign, expectations are high for an unforgettable experience setting sail in 2025. In partnership with Highdive, an acclaimed independent creative agency, this commercial aims to encapsulate the vibrant spirit of MSC Cruises, appealing to vacationers across North America.

To find out more about MSC Cruises and the exciting features of MSC World America, visit their website. Cruise fans and prospective travelers can look forward to an unmatched cruising adventure on the horizon!