Introducing Nichigan's Adorable Official Character, Nichiwan-kun, Celebrating a Legacy of Wooden Toys

Nichigan's New Character: Nichiwan-kun

Since its establishment in 1929, Nichigan has been a pioneer in the realm of wooden toys, dedicated to enriching everyday life with the warmth of wood. With a philosophy centered around providing safe and delightful toys for children, Nichigan has also given birth to an endearing official character named Nichiwan-kun.

The company logo, affectionately known as the "Wanwan Mark," symbolizes a commitment to exploring the future and has become a beloved emblem among children. The playful design, with its tongue sticking out for safety, inspired the creation of Nichiwan-kun, who embodies the brand’s values of joy and trustworthiness in play. The delight in providing safe toys for children remains as strong now as it was at the company’s inception.

Meet Nichiwan-kun

Character Profile

- Name: Nichiwan-kun
- Personality: Inquisitive and adventurous
- Favorite Toy: Wooden building blocks
- Role: A new employee at Nichigan, still learning the ropes of the toy industry, often stirring up trouble for the seasoned veteran, Peki-kawa-san.

One-liner from Nichiwan-kun:
"I hope everyone discovers the magic of my favorite building blocks!"

Nichiwan-kun’s playful spirit and curiosity reflect Nichigan’s mission of nurturing imagination and creativity in children. Fans can look forward to his adventures across various platforms in the near future!

Stay Connected with Nichigan

To engage with Nichiwan-kun, fans are encouraged to join the official LINE account, which serves as a hub for the latest updates on Nichigan’s product releases. It offers fun features like toy assessments based on age and developmental needs, along with user stories showcasing the joy Nichigan’s toys bring to families. Additionally, users who connect with the LINE account will have access to exclusive monthly giveaways featuring Nichigan products.

Join us here:
LINE Official Account

Note: Images used are for illustrative purposes only and may differ from actual appearances. Campaign details are subject to change without notice.

Company Overview

Founded in 1929, Nichigan has continued to create safe and reliable wooden toys that foster imagination and innovation among children. Their dedication to quality has led them to also produce a range of wooden goods that evoke warmth across generations.

Company Details:

- Name: Nichigan Co., Ltd.
- CEO: Yokoko Tsukada
- Address: 4-2-33 Komagome, Toshima-ku, Tokyo 170-0003
- Business: Manufacturing, wholesaling, and retailing wooden toys and goods.
- Corporate Website: Nichigan Corporate Site