Choice Hotels International's Commitment to Responsibility and Sustainability
Choice Hotels International, Inc. (NYSE: CHH), renowned as one of the largest lodging franchisors globally, has received notable recognition in 2025. According to a report by Newsweek, the company has been named among America's Most Responsible Companies, an acknowledgment that underscores its commitment to positive community impact and sustainability efforts.
The ranking is derived from an extensive evaluation of U.S.-based companies, assessed on their performance across 30 key indicators related to corporate responsibility. Additionally, the recognition is supported by a comprehensive reputation survey conducted with over 26,000 U.S. consumers, highlighting the importance of transparency and consumer perception in today’s business landscape.
Megan Brumagim, the Vice President of Upscale Brands and Chief Sustainability Officer for Choice Hotels, expressed her pride in this accolade. She stated, "We are honored to be recognized as one of America’s Most Responsible Companies. This accolade underscores our commitment to help make tomorrow even better than today. We remain dedicated to creating a positive impact in the communities we serve and empowering and equipping our owners to continue to advance in their sustainability efforts."
Choice Hotels has initiated various programs aimed at promoting sustainability through its refreshed Room to Be Green Program. This program operates across all its brands and focuses on five essential pillars: Energy, Water, Waste, Biodiversity, and Engagement. To comply with these sustainability efforts, Choice-branded hotels must adhere to specific measures for utility data reporting, as well as implement various waste, water, and energy-saving initiatives.
Earlier in 2024, the company made headlines by winning the inaugural World Sustainable Travel Hospitality Award in the Leading Sustainable Technology category. This award was attributed to the successful installation of the innovative CarbinX technology at the Radisson Blu Mall of America in Minnesota, achieved in collaboration with CleanO2. CarbinX is recognized as the world’s first small-scale carbon capture device, designed to sequester CO2 emissions emitted from hotel water boilers. It effectively reduces carbon emissions by 6-8 tons annually and lowers natural gas consumption by up to 20%. Furthermore, this advanced system produces pearl ash, a byproduct that has practical uses in creating soaps and detergents for hotel operations.
In the same year, Choice Hotels received the PACT Freedom Award, reflecting its proactive leadership and innovative strategies in combatting human trafficking—a significant and pressing social issue.
Choice Hotels International, Inc. operates a diverse portfolio, managing over 7,500 hotels across 45 countries and territories, and representing almost 635,000 rooms worldwide. It caters to a variety of travelers with its 22 brands, which range from full-service upscale properties to midscale and economy offerings. The company also features a rewards program, Choice Privileges®, which provides members with opportunities to earn reward nights along with personalized perks designed to enhance the travel experience.
Choice Hotels’ dedication to sustainability and social responsibility not only contributes positively to the global community but also reinforces the trust and loyalty of its customers. For more insights on their sustainability initiatives and programs, interested parties can visit
Choice Hotels Sustainability.
As the hospitality industry continues to evolve, the recognition of companies like Choice Hotels International serves as a reminder of the vital role that corporate responsibility plays in fostering a sustainable future.