Celebrating 60 Years of Gakken New Blocks at Ayagawa's New Block World Event

The special event titled "Block-Packed! Dream New Block World" celebrated the 60th anniversary of Gakken New Blocks and was hosted by Gakken Stayful, a group company of Nippon Shuppan Hanbai Co., Ltd. on the 14th and 15th of October, 2023 at Ion Mall Ayagawa in Kagawa Prefecture. The event saw a fantastic turnout, allowing many families to experience the joy of Gakken New Blocks up close and personal.

A Hands-On Experience for Families

This event celebrated the six-decade history of Gakken New Blocks and marked the fourth installment after successful gatherings held in locations like Saitama, Ishikawa, and Hiroshima. From the opening at 10:00 AM, the venue buzzed with excitement as families arrived to engage with around 20,000 blocks offered on-site. The numerous interactive content areas ensured that children could touch, play with, and explore the blocks thoroughly.

In an immersive environment, children were seen utilizing their creativity to tackle various large-scale structures. Many families collaborated to produce impressive joint creations, emphasizing the event's focus on teamwork and imaginative play.

Showcasing Children's Creativity

One of the remarkable aspects of the event was a display showcasing creations made by the children themselves. Visitors commented on the nostalgia evoked by the blocks, with many recalling their own childhood experiences. Phrases like, "It reminds me of my own childhood playing with these blocks," and "The detailed craftsmanship is incredible!" echoed among patrons.

Children expressed their joy, stating, "I loved playing with so many blocks! I want to play even more!" The two-day event not only fulfilled an enjoyable experience for attendees but also demonstrated the potential of the New Blocks to spark joy and creativity in children.

Supporting Creativity and Learning

Gakken Stayful intends to continue promoting events that utilize New Blocks, helping to nurture children's creativity and providing opportunities for families to learn and enjoy together. These activities aim to strengthen the bonds between children and parents, supporting the development of essential skills needed for the future.

What Are Gakken New Blocks?

Gakken New Blocks are designed to cater to children's growth and development, suitable for ages 1.5 and up, making them an ideal first block choice for many families. With a milestone anniversary nearing in spring 2025, these educational toys encourage iterative play, allowing children to create, deconstruct, and reattempt their creations. This process enhances their creative abilities and critical thinking skills, as they engage in exploration and experimentation.

As children play, parents may discover new talents and ideas in their little ones, deepening family connections and fostering the capabilities necessary for the future.

For more information, visit the Gakken New Block special site: Gakken New Block

Learn more about Gakken Stayful through their official website: Gakken Stayful Homepage

Explore the Gakken New Blocks official site here: Gakken New Blocks Official Site