#Japan #Tokyo #Japan Airlines #JMB App #JAL App

Japan Airlines Unveils the New JAL Digital Experience

In a bid to enhance customer engagement and satisfaction, Japan Airlines (JAL) has announced the launch of the "New JAL Digital Experience" project, set to commence on November 27, 2025. This initiative aims to systematically refresh four crucial digital touchpoints, including the JAL Mileage Bank App (JMB App), and will progress with subsequent updates to the JAL app, official reservation site, and corporate website in 2026.

The Vision Behind the New JAL Digital Experience

The New JAL Digital Experience is structured in four chapters, each designed to elevate the role and functionality of various digital touchpoints. JAL is dedicated to refining the digital experience that connects customers’ everyday lives with their travels, ensuring the provision of increasingly appealing services.

Key Features of the JMB App Renewal
As the first chapter of this project, the revamped JMB App is poised to become a comfortable and engaging digital touchpoint, enhanced with personalized features that resonate with individual users. Here are some highlights of the renewed app:

1. Seasonal and Campaign-Inspired Designs
- The home screen and app icon will feature exclusive designs tailored to reflect seasonal themes and promotional campaigns, enhancing user enjoyment each time they open the app.

2. Personalized Home Screen Options
- Users can choose their preferred display based on miles accumulated, membership status, and the JAL Pay payment system, aligning seamlessly with their lifestyle choices.

3. Instant Visibility of Mileage
- The app prominently showcases users' mileage on the top screen, presenting a variety of exciting content to help them discover ways to utilize their miles effectively and connect travel opportunities.

4. Clear Member Status Information
- Responding to feedback concerning the complexity of membership programs like the JAL Life Status and FLY ON programs, the app now offers a comprehensive and user-friendly overview of membership status, making it easier for users to understand.

5. Enhanced Convenience of JAL Pay Features
- The home screen will facilitate easy code payments at JAL Pay and Smart Code™ merchants. Users can also quickly search for service-related information concerning JAL Pay and JAL Cards, making navigation intuitive and efficient.

Celebrating Two Years of the JMB App

As part of the celebration for the JMB App's second anniversary and its renewal, JAL will host a campaign from November 27, 2025, to January 31, 2026. This initiative includes exciting opportunities such as a chance to receive early bird stamp rewards for miles and, by completing specific missions, users can stand a chance to earn up to 108,000 miles. The campaign will also feature various participatory activities, such as the X repost campaign, all designed to provide users with an engaging experience.

For more details, visit the JAL website: JAL Campaign.

Conclusion

The New JAL Digital Experience represents a significant stride towards modernizing JAL's digital interfaces, making them more relevant and user-friendly. As the airline continues to innovate and enrich its services, customers can look forward to an enhanced journey, seamlessly blending their everyday lives with travel experiences.