#Japan #Nagoya #Hibiya Kadan #TOWING #SORA-TAN

TOWING and Hibiya Kadan Join Forces for a Greener Floriculture Industry

In a significant move toward sustainable agriculture, TOWING, a Nagoya University-based startup, has announced a partnership with Hibiya Kadan, a leading floral company in Japan. Their collaboration, finalized on August 8, 2025, aims to reduce carbon emissions in flower production through the innovative use of high-performance biochar, known as SORA-TAN.

A Sustainable Initiative for a Greener Future

This initiative signifies a pivotal step in Hibiya Kadan's environmental policy, which strives for a reduced ecological footprint across the flower industry. With an emphasis on sustainable production, TOWING plans to supply SORA-TAN through Hibiya Kadan’s subsidiary, Frenet Hibiya, to flower producers nationwide. The goal is to promote decarbonization in the entire floriculture supply chain while ensuring carbon sequestration.

The Power of SORA-TAN

Developed by TOWING, SORA-TAN harnesses unique pre-treatment and microbial cultivation techniques combined with advanced research from Japan's agricultural technology agency. This innovative agricultural resource is engineered to improve soil health, significantly lower the need for chemical fertilizers, and facilitate organic transitions. Furthermore, it contributes to greenhouse gas reduction through effective carbon capture in farming fields, promoting both environmental sustainability and carbon neutrality in the flower industry.

Industry Response and Growing Demand for Sustainability

The flower production sector has faced challenges in recent years due to a decline in domestic flower producers and the impacts of climate change, with the area under cultivation shrinking to nearly half of peak levels. In reaction to these issues, Hibiya Kadan, through its participation in the National Domestic Flower Demand Expansion Promotion Council, has initiated the 'Well-Blooming Project' to drive the realization of the Sustainable Development Goals (SDGs) for the flower industry by 2024. The mission of Hibiya Kadan is clear: to bring blossoms to all tomorrows while being proactive about environmental stewardship.

Future Developments and Commitment to Sustainability

Through Frenet Hibiya, TOWING's SORA-TAN will be made available to flower producers who prioritize sustainable practices. Cut flowers cultivated using this biochar will soon be sold at Hibiya Kadan’s retail locations nationwide. This collaboration embodies the shared vision of both companies to enhance the flower industry's sustainability and contribute positively to the environment.

Conclusion: A Commitment to a Greener Tomorrow

As TOWING and Hibiya Kadan forge ahead with this partnership, they are set to revolutionize the floriculture sector in Japan by advocating for sustainable agricultural practices. The move toward innovative utilization of agricultural technologies like SORA-TAN stands as a testament to the growing emphasis on environmental responsibility within the industry. By working together, both companies aim to deliver a sustainable floral experience that resonates with consumers while caring for our planet.

For more information on TOWING, visit TOWING's website. To explore more about Hibiya Kadan, check out Hibiya Kadan's website.