#Japan #Tokyo #Hachinohe #Enburi Festival #Travel Dining

Support Hachinohe through Food and Culture

The recent earthquake off the eastern coast of Aomori Prefecture in December 2025 has surely affected many. Our thoughts are with those impacted. Amid this backdrop, Mirai-zukuri Company, based in Minato, Tokyo, is actively engaging in community revitalization through unique projects that combine travel and dining experiences.

In partnership with the Hachinohe Senbei Soup Research Institute, Mirai-zukuri Company is launching initiatives to promote Hachinohe’s culinary landscape and cultural experiences. With tourism in the region seeing a decline since the quake, it is crucial for locals and visitors alike to maintain interest in Hachinohe. Most of the dining and accommodation facilities continue to operate as usual, providing an array of options for visitors.

The centerpiece of the campaign is “Travel Dining - Hachinohe,” a series of events held in Tokyo, specifically in Akasaka. The first of these events, “Hachinohe Night,” will allow attendees to savor local delicacies while engaging with guides from the Hachinohe Senbei Soup Research Institute. This event is slated for January 16, 2026, from 18:00 to 20:30, and includes a two-hour culinary experience featuring traditional dishes and drinks. It provides a platform for genuine conversation about Hachinohe, while also offering guests a sneak peek into the upcoming Enburi Festival in February.

Event Details: Hachinohe Night

• - Date & Time: January 16, 2026, from 18:00 to 20:30. After 20:30, the venue will resume normal operations.
• - Participation Fee: 6,000 yen (including two drink tickets)
• - Venue: Mirai no Gochisou, Akasaka, Tokyo
• - Content:

- Enjoying dishes from Hachinohe with locally brewed sake
- Talks from local guides on Hachinohe's current situation and attractions
- Information about Hachinohe's food culture, including the traditional winter event, Enburi
- Preview of the upcoming Enburi Tour in February

In addition to the evening event, there will be a lunch event called “Hachinohe Day” on the same day from 11:30 to 14:00, aimed at providing a casual introduction to Hachinohe’s local dishes. No reservations are needed, allowing patrons to enjoy lunch while connecting with the guides, who will be present for questions and discussions about Hachinohe.

Get Closer to the Enburi Festival

The Enburi Festival is an age-old celebration taking place over 800 years. It commemorates the end of winter with songs, dances, and drum performances that herald the arrival of spring. This year, attendees can book guided tours for two days and one night or three days and two nights that take them deeper into the festival experience.

• - Basic Plan: 56,000 yen (including taxes) for one night.
• - Premium Plan: 68,000 yen (including taxes) for two nights.

These tours include guided experiences, visits to significant sites, and opportunities to taste traditional food while engaging with the festival's essence.

Conclusion

Through this initiative, Mirai-zukuri Company aims to revitalize interest in Hachinohe after the recent seismic events. By incorporating food and culture, we hope to provide a genuine experience that compels people to visit Hachinohe and enjoy its offerings firsthand. As we continue to collaborate with the local community, we strive to create sustainable connections and experiences that embody the spirit of Japan. For more information or inquiries, please visit our website here or contact us via email at [email protected].