#Japan #Matsuyama #Rice Culture #Setouchi Retreat #Seiyo City

Experience the Essence of Rice Culture at Setouchi Retreat Aonagi

Setouchi Retreat Aonagi, a small luxury hotel nestled in Matsuyama, Ehime, managed by Onko Chishin, is set to host an exclusive accommodation exhibition focusing on the rice culture of Seiyo City. The event will run from March 10 to May 16, 2026, unveiling a deep dive into traditions surrounding rice cultivation through the lens of a local craftsman.

Unveiling Local Traditions

The exhibition features traditional shimenawa (a sacred rice straw rope) created by artisan Kiyoshi Kamikou, who will discuss the methods and history behind his craft. This initiative aims to encourage guests to appreciate not only the aesthetic beauty of shimenawa but also the rich agricultural heritage of the area, often expressed through the picturesque rice paddies known as "waraguro"—conical stacks of straw used for drying rice after harvest. These straw structures are a defining aspect of Seiyo City’s agricultural landscape, which has been cultivated over generations.

The Cultural Landscape of Seiyo

Seiyo City, located in the southern part of Ehime Prefecture, showcases a striking geological formation that includes various landforms such as ria coastlines, basins, terraced plateaus, and karst landscapes. This city is a treasure trove of natural beauty under a high elevation range of 1,400 meters, allowing for sustainable rice farming supported by a robust ecosystem.

The exhibition will illustrate how the local community's practices connect nature and agricultural techniques, providing insights into how rice farming influences daily life and sustains communities.

Special Breakfasts and Workshops

During the exhibition period, guests will enjoy a unique breakfast prepared with local ingredients from Seiyo. Special attention will be given to the preparation of the celebrated "Uwamai" rice, which is known for its exquisite taste, laid out through a creative culinary experience by the head chef who personally visited the region's fields and interacted with local producers.

Moreover, workshops such as broom-making led by Kiyoshi Kamikou will allow guests to engage hands-on with the local culture. This workshop will take place on March 29, 2026, offering participants a chance to create their own tools while learning the importance of handcraft and community engagement.

Dialogue and Cultural Preservation

In addition to workshops, a talk session scheduled for April 5, 2026, will explore the tradition of rice farming and the significance of preserving these cultural landscapes. Featuring Kiyoshi Kamikou and landscape artist Yutaka Ono, the discussion intends to explore the evolving significance of these age-old practices in contemporary society.

A Retreat Highlighted by Nature and Design

Open since December 2015, Setouchi Retreat Aonagi is remarkable not just for its luxurious accommodations but also for its architectural beauty by famed designer Tadao Ando. With an all-suite design emphasizing minimal luxury, guests can immerse themselves in a serene environment adorned with art pieces inspired by the region.

In addition to the cultural exhibition, the hotel also boasts upscale dining that incorporates seasonal ingredients from the Setouchi region, indoor and outdoor pools, and a comprehensive hotel spa offering the finest relaxation experiences.

Conclusion

Through this thoughtfully curated exhibition, Setouchi Retreat Aonagi encourages guests to connect with the heart of Seiyo City’s rice culture, providing a multifaceted experience that combines tradition, gastronomy, and a sense of place in Japan’s beautiful Setouchi region. Be part of this unique journey and witness the beauty of Seiyo’s agricultural heritage while enjoying an unparalleled retreat experience.

Venue Information

Setouchi Retreat Aonagi by Onko Chishin
Address: 794-1 Yanagidani, Matsuyama City, Ehime Prefecture, 790-2641
Phone: 089-977-9500
Official website: Setouchi Aonagi