#Japan #Tokyo #JR East #NewDays #ニュータス

NewDays Celebrates 25 Years with a Special Offer!

NewDays, operated by JR East Cross Station Retail Company, is marking its upcoming 25th anniversary with an exciting campaign called "2-for-1 Smiling Fair." From September 8 to September 28, 2026, customers purchasing two or more items from designated categories will receive a coupon for a complimentary drink for their next purchase. This event is a fantastic opportunity to enjoy your shopping experience while celebrating two decades of great service and unique offerings at NewDays.

Key Details of the Campaign

The campaign will be active from September 8 to September 28, with designated categories changing week by week. Here are the highlights:

• - First Week (Sept 8 - 14): Eligible items include rice balls, prepared meals, salads, soups, sweets, and baked goods. Note: sushi packs and rice ball packs are excluded. If you buy two or more items from the same category, you're still eligible for the coupon.
• - Second Week (Sept 15 - 21): This week features sandwiches, prepared meals, salads, soups, sweets, and baked goods as well. The same rules apply concerning category exclusions.
• - Third Week (Sept 22 - 28): For the final week, the offer focuses on breads.

Important Dates

1. Coupon Issuing Periods:
- First Week: September 8 - 14
- Second Week: September 15 - 21
- Third Week: September 22 - 28

2. Coupon Redemption Periods:
- First Week: September 8 - 21
- Second Week: September 15 - 28
- Third Week: September 22 - October 5

Conditions for the Offer

• - A single accounting transaction can only issue one coupon, irrespective of how many eligible items are purchased.
• - Coupons can be used beginning from your next purchase.
• - Only one coupon can be used per transaction.
• - Coupons cannot be combined with other discount services.
• - Self-checkouts do not accept coupons, and duplicated receipts are not valid.
• - Issued coupons can be redeemed only within the specified timeframe and at any store location.

What Makes NewDays Special?

NewDays, a key player in Japan's convenience store market, aims to be close to everyday travelers with its motto "Always Close By, Both Outbound and Inbound." Founded in October 2001, it has become known for offering attractive products and unique in-store services, including its new original product line, Newtus, to support the daily lives of customers.

The brand saw significant growth, achieving an average daily sales figure of ¥782,000 as of March 2026, operating for over 14 hours a day and covering store sizes from 30 to 250 square meters.

Expansion Plans

NewDays is not just confined to its existing locations; it is also expanding into new fronts, including Eki-Naka, with further developments into Eki-Soto, offering even more access to their products for travelers.

So mark your calendars and get ready to gain some great savings while enjoying delicious offerings and celebrating this significant milestone at NewDays!