Greenland Amusement Park Celebrates 60th Anniversary with New XR Zombie Attraction Launch

Celebrating 60 Years of Fun at Greenland Amusement Park

On March 1, 2026, Greenland Amusement Park in Arao, Kumamoto Prefecture, will commemorate its 60th anniversary with the grand opening of an innovative attraction, ZOMBIE STORM. This new addition will leverage the latest in XR technology to create an immersive zombie shooting experience. The attraction has received accolades, including the Grand Prize at the prestigious XR Kaigi conference, thanks to the efforts of the Japan XR Center, headquartered in Nakano, Tokyo, and led by CEO Taiga Kobayashi.

Experience the Thrill of ZOMBIE STORM

ZOMBIE STORM adopts a location-based XR format, allowing players to don VR headsets and physically navigate through the park while battling zombies. This cutting-edge attraction can host between 1 and 6 players at a time, making it an excellent choice for families, friends, or groups, and providing a thrilling collaborative experience.

With the introduction of ZOMBIE STORM, Greenland's lineup will expand to a total of 66 attractions, affirming its position as one of Japan's most prominent amusement parks. Greenland is focused on enhancing its appeal and creating new avenues for attracting visitors, striving to establish itself as a leading entertainment hub in the Kyushu region.

Economic Impact and Community Enhancement

Kazuhiro Kawaguchi, from the Public Relations Department of Greenland Resort Company, expressed the importance of this venture, stating, "Bringing the latest XR technology to Kyushu, especially on our 60th anniversary, holds significant value. We aim to strengthen tourist attraction from both inside and outside the prefecture to boost tourism in Arao and the surrounding areas."

This commitment to enhancing the local economy reflects a broader trend within Japan's theme park industry, which is increasingly turning to the integration of XR attractions as a means of modernizing existing facilities while minimizing investment costs. Unlike traditional rides, which can require hundreds of millions of yen for construction, XR attractions make use of existing spaces, thereby presenting an economical option for amusement parks, especially in remote locations.

The Innovative Shift in Amusement Park Attractions

The introduction of ZOMBIE STORM at Greenland marks a significant step towards integrating advanced XR technology into leisure spaces outside urban centers. This model is particularly noteworthy as it expands successful urban strategies for XR implementation to regional amusement parks, attracting significant industry attention. As amusement parks seek to adapt and thrive, this innovation could represent the future direction of entertainment in these venues.

The 60th anniversary of Greenland also coincides with upcoming renovations to existing attractions, as well as the introduction of new ones in spring 2026. The Japan XR Center's ZOMBIE STORM is one of the key features designed to enhance the experiential value within the park, adding to its extensive list of attractions.

Award-Winning Development by Japan XR Center

ZOMBIE STORM stands out as a testament to the Japan XR Center's dedication to creating innovative entertainment experiences. With awarded recognition at the XR Kaigi, the center has established a solid track record in the creation and operation of XR content across various cities, including Tokyo and Fukuoka.

Utilizing insights and expertise gained from operating direct-owned stores, ZOMBIE STORM will transform Greenland into a destination for cutting-edge XR experiences. The Japan XR Center aspires to broaden the possibilities of XR entertainment, delivering captivating experiences to a diverse audience.

Frequently Asked Questions about ZOMBIE STORM

What is ZOMBIE STORM?

ZOMBIE STORM is a location-based XR shooting attraction where players work together to fend off waves of zombies while completing missions to survive.

How many players can participate?

The attraction accommodates 1 to 6 players, encouraging collaboration and team strategy.

How long does the experience last?

Each experience runs for approximately 18 minutes, including setup time, with the entire session taking about 30 minutes.

Is there an age limit?

Participants must be at least 7 years old, and children under 10 must be accompanied by an adult.

As Greenland looks to the future, it is embracing innovative technologies to enhance visitor experiences and adapt to changing consumer demands, ensuring that the park remains a beloved destination for both locals and tourists alike. More exciting developments are expected as the 60th anniversary approaches, setting the stage for a thrilling year ahead at Greenland Amusement Park.