360 Hoops Collaborates With Local Basketball Leaders for Connecticut Launch

Exciting Collaboration: 360 Hoops Prepares for Connecticut Launch

In an ambitious move to reform youth sports, 360 Hoops has announced its entry into Fairfield County, Connecticut, where it will partner with key community and youth basketball organizations. The company, known for its patented three-in-one basketball system and circular gameplay format, is gearing up to revolutionize the local sports landscape with dynamic competitions and engaging programs.

The centerpiece of this initiative is the 360Flex system, which is set to roll out in late spring. This versatile platform has been crafted to enhance player engagement and optimize facility usage, paving the way for various events, tournaments, and community activities. The 360Flex system is adjustable between heights of 4.5 and 10 feet, allowing it to cater to players of all ages and skill sets, all while maximizing space efficiency in gyms.

Joining forces with 360 Hoops as an investor and strategic advisor is the legendary UConn women’s basketball coach, Geno Auriemma. His involvement adds significant credibility to the company’s vision for youth sports innovation. Auriemma's endorsement anchors Connecticut as a promising market, showcasing potential for impactful youth sporting experiences.

To spearhead business development, 360 Hoops has enlisted Mike Jarvis II, a Connecticut resident and recognized community leader. According to co-founders Anthony Gomez and Shane Brey, Mike’s deep understanding of the local basketball culture is instrumental in effectively integrating 360 Hoops into the state’s athletic community.

Key partnerships are already forming, including collaboration with Michael Reyes, a franchise owner of KidStrong and Orangetheory Fitness, who views 360 Hoops as a transformative addition to youth sports. Reyes expressed, “360 Hoops is the kind of positive disruption that youth sports and basketball needs. It introduces a new format that challenges players, energizes programs, and creates opportunities for communities to engage with youth in fun, meaningful ways.”

Additionally, organizations like Triple Double Basketball and Premiere Hoops Development are teaming up with Fairfield Basketball Association for an integrative approach, establishing clinics, competitions, and future programming designed to enrich local basketball dynamics. In March, events hosted by Triple Double and Premiere Hoops attracted over 250 elementary and middle school players, providing them with an early introduction to the engaging gameplay of 360 Hoops.

Tom Keyes, owner of Triple Double Basketball, noted, “What stands out most about 360 Hoops is how quickly the kids connect with it—they're having fun, figuring out the game in real-time, and experiencing a fresh twist on basketball.” Coaches have also applauded the energy 360 Hoops brings to gym sessions, highlighting the natural excitement it generates among players and spectators alike.

Drew Carothers, founder of Premiere Hoops Development, emphasizes the developmental advantages offered by the fast-paced format of 360 Hoops. He advocates for the system as an essential enhancement for any program aiming to foster player growth and enthusiasm.

Throughout the year, 360 Hoops plans to announce more partnerships and strategic relationships aimed at expanding its influence and fostering the participation of youth in sports. This commitment to community engagement is expected to reshape how basketball is experienced in Fairfield and beyond.

About 360 Hoops

360 Hoops is a pioneering sports innovation company that is transforming basketball with its unique three-in-one hoop system and circular gameplay model. The design is focused on maintaining basketball’s core essence while boosting engagement, optimizing space usage, and widening access to the sport. With the 360Flex system launching in May 2026, 360 Hoops aims to lead a new wave of youth sports participation and community involvement, promoting a fast-paced, inclusive experience for basketball players of all levels.